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The Evolution of Outbound Marketing to Inbound Marketing

Posted by Monica Madsen on Aug 15, 2012 1:55:00 PM

Most people know and understand traditional or outbound marketing -- after all, we're inundated with it in the form of radio and television commercials, print advertising, billboards and constant online advertising.  But how many companies really know what inbound marketing is, and have a deep understanding of how to effectively generate loyal customers and convert "lookers" into buyers? 

transform your marketing
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Topics: b2b, Business, Inbound Marketing

Increase Search Rankings with Link Building Strategies

Posted by Monica Madsen on Jun 26, 2012 9:27:00 AM

Link building should be a regular and important component of your inbound marketing strategy.

link building strategy
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Topics: Link Building, b2b, SEO, Inbound Marketing

Why Your Business Should Be Doing Content Marketing

Posted by Monica Madsen on Jun 21, 2012 11:43:00 AM

Content marketing seems to be the buzzword these days. It's certainly an easy term to throw around. Exactly what tactics and techniques does content marketing encompass? And why should your company invest in creating content?

content marketing strategy
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Topics: b2b, Inbound Marketing, Content Marketing

3 Tips for Inbound Link Building to Increase SEO

Posted by Monica Madsen on Mar 19, 2012 12:11:00 PM

Part of an inbound marketing strategy is optimizing your content so that it can be found in search engines. Another major part of the strategy is link building from outside sources.  

Inbound Link Building
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Topics: Link Building, b2b, Business, SEO, Inbound Marketing, social media marketing

Inbound Marketing Weekly Recap - Oct. 3 - 7

Posted by Monica Madsen on Oct 7, 2011 12:56:00 PM

Quick Response (QR) codes are being used in businesses to expand their reach. It seems like you can't go anywhere without seeing a QR code on a label, wall, or even on t-shirts. I've even seen QR codes on ketchup bottles, telling you about the product and business. The reason QR codes are so effective is because they are able to hold information and are easy to use. They connect people to other people, businesses, and online content. Here are this week's QR code articles, explaining how to use QR codes for all types of businesses.

Stream Creative QR Code
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Topics: QR Codes, b2b, Business, Marketing, Digital Marketing

Inbound Marketing Weekly Recap - Sept. 19 - 23

Posted by Monica Madsen on Sep 23, 2011 2:59:00 PM

It’s all about getting found. How you go about getting found is the real test. Search engines, social media, and blogs have revolutionized lead generation. Consumers spend most of their time online for shopping research, reading reviews and blogs, and just using search engines. Because of this, businesses are making the transformation from outbound to inbound marketing. To remain competitive with their websites, businesses should create an engaging online atmosphere for their customers, to make it more readily available to sell products and services. Here are steps, strategies, and advice from lead generation experts.

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Topics: Lead Generation, b2b, Business, Inbound Marketing, Digital Marketing

List of 20+ Social Media and Inbound Marketing Predictions for 2011

Posted by Steve James on Dec 23, 2010 10:52:00 AM

As 2010 ends, let's reflect on how many B2B corporations have been made aware that their online presence is losing out to competitors who "get" inbound marketing and social media.  For many of these corporations, the focus in 2011 will be to grow social networks, drive more quality leads online, and be able to measure and track their inbound marketing campaigns.

Here are four key topics that every marketing department will be discussing in 2011:

  • Inbound Marketing
  • Social Media
  • Mobile Marketing
  • SEO

The following articles have been taken from a few great leading web sites within each of the above categories - these are their 2011 predictions:

B2B MARKETING AND INBOUND MARKETING PREDICTIONS

Find and Convert
Why 2011 is the Year of Content Marketing
by Bernie Borges

Marketing Sherpa
New Chart: Expected Changes in B2B Marketing Budgets for 2011
by Jen Doyle

Social Media Today
11 B2B Marketing Predictions for 2011
by Paul Dunay

Blue Focus Marketing
Top 11 Ad Agency Predictions for 2011
by Cheryl Burgess

MarketingProfs
Predictions From Customer-Experience Experts for 2011
by Linda Ireland

Open Forum
5 Trends that Will Shape Small Business in 2011
by John Jantsch

Mashable
6 Predictions for Digital Advertising in 2011
by Jesse Thomas

SOCIAL MEDIA MARKETING PREDICTIONS

Smart Blog on Social Media
Why 2011 will be the year of social-media convergence
by Jesse Stanchak

Entrepreneur Magazine
10 Social Media Trends for 2011
by Starr Hall 

Social Media Today
Seven Predictions for Social Media in 2011
by AmithaAmarasinghe

Social Media Today
5 predictions for social media in 2011
by Trevor Jonas

oneforty.
4 Social Media Predictions for 2011
by Janet

ReadWriteWeb
10 Ways Social Media Will Change in 2011
by Ravit Lichtenberg from Ustrategy.com

SEO PREDICTIONS

Search Engine Land
SEM Trends For 2011: What To Expect & What To Do
by Siddharth Shah

Search Engine Land
5 Social Marketing Predictions For 2011
by Ciarán Norris

Search Engine Land
Digital Marketing Trends & Predictions For 2011
by Matt Lawson

Search Engine Journal
5 Link Building Predictions for 2011
by Kristi Hines

I Need Hits
2011 Predictions: Online Marketing Trends
by Courtney Mills

TopRank
SEO Tops Digital Marketing Tactics for 2011
by Lee Odden

MOBILE PREDICTIONS

Business Insider
Five Unexpected Mobile Predictions For 2011

by Jamie Hall

RCR Wireless
Reader Forum: 2011 mobile industry predictions
by William Dudley

Mobile Marketer
11 trends for mobile apps in 2011
By Kunal Gupta

Mashable
5 Predictions for Mobile in 2011
by  Christina Warren

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Topics: b2b, Business, SEO, Inbound Marketing, Marketing, social media

 

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