Are you looking to take your digital advertising to the next level? Look no further than Google Ads. 

As the most popular search engine in the world, Google offers advertisers unparalleled reach and targeting capabilities. But the benefits of starting a Google ad campaign go far beyond just putting your brand in front of more eyes. With Google Ads, you can target your ads to the right audience, control your costs, measure your success, and more. But to do so, you must ensure you set up the campaign correctly from the start for optimal success.

Something to know about me, I don’t like to rush into anything. I am a planner by nature and hate doing things last minute. In this post, I will share with you 8 steps I have learned from my experience in Google ads campaigns — some learned the hard way. 

Let's be honest, not all campaigns are going to work. If you have been doing this long enough like me, you understand that failure is a part of the learning process.

Are you an expert LinkedIn user or someone who simply clicks “accept” when you receive a connection notice? If you’d like to boost your LinkedIn knowledge and learn how others are networking and building their businesses, you’ll want to read “Are You Curious What Others Are Doing on LinkedIn” by Wayne Breitbarth and “21 Hidden LinkedIn Hacks” – both on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to improve your presence on Google, increasing Facebook Live video reach, and when to stop worrying about conversion rate. Take a look at my favorite posts from this past week:

I’m excited to share this week’s list of posts because a couple hit close to home. The first listed on Facebook ad strategy is a great audio post by my consultant, Rick Mulready, who provides great insight about the many recent changes marketers need to know. Other posts touch on a new way to view the sales funnel, an awesome LinkedIn cheat sheet and Google’s top 3 search ranking factors. Lastly, I want to share our agency’s list of top Midwest conferences for 2016 – including our own, Experience Inbound taking place this May.

I love to nerd-out reading as many great articles as I possibly have time for throughout the week. I also enjoy passing them along to our team and others who I think could benefit from some of the great information I come across. This week’s posts feature everything from the 7 minute morning routine you absolutely have to try to simple sales mistakes that could be costing you customers. These articles include inbound strategies, digital marketing, social advertising, content production and promotion, web design, public relations, events and much more. Here’s this week’s flashback:

Last week we collaborated with Weidert Group of Appleton, WI to host an amazing 2-day conference called Experience Inbound. The event was held at two of the states most iconic sports venues including Wednesday at Miller Park in Milwaukee and Thursday at Lambeau Field in Green Bay. Over the course of the two days, 240 attendees came together to meet, share expertise and throw down some serious sales and inbound marketing knowledge. We can’t thank these dynamic speakers enough for their time and participation in our event.

•  Mark Roberge, HubSpot CRO and author of The Sales Acceleration Formula
• Chad Pollitt, VP of Audience, Relevance.com, #5 on Top 100 Content Marketers
• Ryan Panzer, Google Adwords Strategist
• Elise Ramsay, Wistia Community Manager
• Caitlin Moyer, Director New Media, Milwaukee Brewers
• Jeff Coon, Partner, Stream Creative
• Greg Linnemanstons, President, Weidert Group
• Steve James, Partner, Stream Creative
• Frank Isca, Partner, Weidert Group

Additionally, we’d like to extend a big thank you to our event sponsors:

• Gordon Flesh Company
• SalesSmith
• OnMilwaukee.com
• Insight
• Big Shoes Network
• Wayne Breitbarth: Power Formula For LinkedIn Success

Take a look at what our attendees and speakers had to say about the event throughout the day!