Did you know that Leadpages offers a fantastic feature to create simple text campaigns to grow your email list? This can be an incredible tool for people that use traditional advertising methods like print campaigns and radio spots and I’ve heard that podcasters use it as well. Once you create this simple text campaign, you have the ability to pass the email through to a HubSpot list which can then trigger a lead nurturing campaign. That’s what we are going to walk through in this video.

Are you currently using LeadPages to create landing pages and convert leads? This video will show you how to make sure your LeadPages forms are connecting to your HubSpot contacts database. You’ll first want to make sure you have your HubSpot Integration set up at the account level. HubSpot integration is available with a LeadPages Advanced plan. Now that you have your integration set up, you will want to build out your first landing page using a LeadPages template. Next,  you can connect the LeadPages form to your HubSpot forms so the data will pass through. Below are the steps that you will need to take to accomplish this task.

If your company is moving from Salesforce to HubSpot CRM, there is an easy way to import your databases by importing your company contacts into the HubSpot CRM.

Over the years, one of the biggest mistakes I’ve seen marketers make is not building their email list from the very start of a campaign or project. Building your email list is an incredibly important component to lead nurturing and customer acquisition. Using landing pages with an option for visitors to access information by sharing their email or subscribing to your list will increase your chances of capturing important information that can help convert prospects to customers.

One of the most popular uses of online surveys is for businesses to conduct research. By sharing surveys, companies have the opportunity to perform valuable market research that will aid in buyer persona development, journey mapping, lead nurturing, and to obtain valuable feedback. Additionally, Survey Monkey notes, “Surveying your customers to test branding and naming concepts will help you understand the attitudes motivations, and preferences of your customers, especially in relation to your competitors.” Regardless of your motivation for incorporating surveys into your inbound marketing strategies, utilizing the Survey Monkey Integration in HubSpot allows you to take your data and turn it into something actionable.

Staying on top of the ever-changing world of digital marketing and online visibility can be exhausting for a marketer. Considering mobile usage, Google web search and algorithm changes, as well as being able to provide the best overall online experience for a visitor; businesses are constantly challenged with finding ways to improve the functionality of a company website. When considering a website redesign or refresh, one important factor to keep in mind is that new features should incorporate components that not only improve SEO, but the overall perception, interaction and awareness of your business.

Converting bottom of the funnel leads to customers may be the most critical stage of your sales funnel. At this point you’ve captured a prospect’s attention through blog articles, tip sheets, ebooks and more. Now is the point where if you offer a unique product or service, a “request a sample” opportunity could be the next phase that ultimately seals the deal. This step can be particularly valuable if the product and service you offer is complex, best explained visually, and showcases superior features offered within your industry.

In 2015, the number of mobile-only internet users exceeded desktop-only users. Additionally, Google championed responsive website design by judging how “mobile-friendly” a site is and using that metric to weight results served to mobile devices – affecting actual page rankings. Many companies scrambled this past year to be sure their websites were up to par in regard to Google’s mobile standards. For businesses who have not yet made the necessary website design changes that provide responsive design for multi-size device users, you may struggle to be found by prospective customers or lose them due to an inadequate experience.

Congratulations! You’ve successfully secured the green light to pursue your inbound marketing campaign dreams. But the biggest challenge you’ll face as an inbound marketer is yet to come and it’s not at all what you might expect.

Successful inbound marketers understand the link between campaign development, content marketing and branding, and the power it holds to staying competitive while boosting ROI. In fact, according to HubSpot’s State of Inbound 2015 Report, companies are three times more likely to see a higher ROI on inbound marketing campaigns than outbound. With the right mix of content contributors and promotion of content, businesses will experience more traffic, engagement, lead generation and sales.

According to HubSpot’s report, organizations that saw the largest increase in ROI from 2014 to 2015, expanded their content creation strategies by employing and including contributions from not only staff writers, but also guest contributors and freelancer / third party writers. Companies that called on fewer guest and staff contributors experienced a definitively lower ROI for the year. What this tells us is that successful inbound content creation, takes as much balance as walking a tight rope.