Best Practices for Perfecting the Conversion Process

Is your website attracting visitors but not converting them into leads? Not sure where you’re going wrong? You may need to update your conversion process. And your website may need to be made more actionable to help guide your visitors through the buying cycle.

Best Practices for Perfecting the Conversion Process
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Author: Monica Madsen

A Method for Developing Calls-to-Action and Landing Pages

One of the goals of marketing is to generate qualified leads to increase sales. Small business owners are always thinking about prospects and ways to capture those that come to their website. Information is continually being shared with visitors so they feel the need to fill out a form, and provide their contact information to begin the buying process and become a customer. One of the best ways to share content and obtain visitor information is by using calls-to-action (CTAs) and landing pages.

Optimized Landing Pages and Calls-to-Action
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Author: Monica Madsen

3 Resources for Marketers to Test Landing Page Conversion Rates

People used to refer to the Internet as "The Wild Wild West." It was a time you could try anything, break all the rules, with a no-holds barred attitude.  But just as the West was tamed, eventually the Internet "settled down," rules were put in place, resulting in more structure and less "black hat."   (Yes, some people still call traffic driving methods "white hat" (legitimate) or "black hat" (can get you banned by the search engines).

landing page conversion rates
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Author: Monica Madsen

10 Tips for Inbound Marketers to Create the Ultimate Landing Page

designing landing pages
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Author: Monica Madsen