Google Ads Made Easy: 8 Simple Yet Effective Steps to Take For Campaign Success!

Are you looking to take your digital advertising to the next level? Look no further than Google Ads. 

As the most popular search engine in the world, Google offers advertisers unparalleled reach and targeting capabilities. But the benefits of starting a Google ad campaign go far beyond just putting your brand in front of more eyes. With Google Ads, you can target your ads to the right audience, control your costs, measure your success, and more. But to do so, you must ensure you set up the campaign correctly from the start for optimal success.

Something to know about me, I don’t like to rush into anything. I am a planner by nature and hate doing things last minute. In this post, I will share with you 8 steps I have learned from my experience in Google ads campaigns — some learned the hard way. 

Let's be honest, not all campaigns are going to work. If you have been doing this long enough like me, you understand that failure is a part of the learning process.

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Author: Mary Jo Preston

Q&A with Paul Roetzer: On A Webinar Series You Can’t Miss

In August 2014, our good friend, Paul Roetzer, CEO of PR 20/20, released his latest book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Paul’s book focuses on processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint includes key principles focusing on performance goals, digital transformation, creating a modern team and more. As a deeper-dive into the core concepts discussed in his book, Paul is offering a live online event: The Marketing Blueprint Webinar Series beginning February 10 at 1pm.

We recently chatted with Paul about some of the key takeaways participants will obtain through this series:

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Author: Steve James

Increase Social Media ROI with HubSpot’s Social Inbox

“Social media creates kinship between companies and customers, and kinship equals purchase intent. - Jay Baer 

HubSpot social inbox helps increase social media roi
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Author: Monica Madsen