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Don’t Miss The Bus: Create Leads & Build Loyalty With Video

Posted by Steve James on Sep 25, 2013 1:14:26 PM

y-youtube-imageWhen our friends at Hubspot asked me to contribute as a guest “instructor” for their brand-new back-to-school e-book: “ABC’s of Inbound Marketing,” I jumped at the chance to cover “Y” – Youtube. I want to help marketing professionals understand how important and easy incorporating video into your marketing strategies can be and the success you will experience from increased lead generation and stronger customer loyalty.

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Topics: video marketing, Content Marketing, Inbound Markeing, HubSpot, Video

5 Reasons Video Should Be Integrated Into Your Marketing Plan

Posted by Jeff Coon on Jul 23, 2013 1:11:00 PM

A common misconception among marketing pros is that online video might not be the easiest content technique to take on. While in some cases that may be true, creating good video content can be done effectively at low cost and with little time commitment. This is one of the many reasons why more businesses are allocating the time and resources to ensure that video content is integrated into their marketing plan and social strategies.

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Topics: video marketing, marketing strategy, Video

How Video Case Studies Can Attract and Engage Your Leads

Posted by Monica Madsen on Jan 2, 2013 1:47:00 PM

According to CMI’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70% of B2B marketers find case studies to be an effective content marketing tool. Case studies do more than just tell what the services of a company are. They show how the services can work for you through revealing the success stories of current customers. Case studies increase potential customer confidence and show the value of your company.

video case studies
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Topics: Marketing, Case Studies, Video

4 Marketing/Social Media Podcasts Every Marketer Should Check Out

Posted by Steve James on Jul 8, 2010 7:42:00 AM

Here's four podcasts (video and audio) that I try to listen to each week through iTunes to keep up with everything going on with online marketing and the evolving digital landscape. Each one tends to stay with the formula of interviewing other marketers or experts in the marketing industry as well as discussing trends and case studies. If you have any other favorite podcasts please share and leave a comment below.

1. HubSpot TV - Inbound Marketing
Hosted by Karen Rubin & Mike Volpe.

Hubspot TVHubspot is a software development company that's product features Closed Loop Marketing, Social Media Monitoring, Lead Nurturing and Content Management System. HubSpot TV is their weekly video podcast covering all the inbound marketing news of the week. The show is hosted by Karen Rubin & Mike Volpe and many times involves a guest of the week (someone in the industry doing it right in terms of inbound marketing practices ). It's a live show and you can tweet in questions/comments during the show at #HubSpotTV . They also have all of the shows archived on the site.
http://www.hubspot.tv

2. Duct Tape Marketing Radio
Hosted by John Jantsch

John Jantsch of Duct Tape Marketing has developed a small business marketing system and Authorized Coach Network and he is a marketing coach, social media publisher and author. The weekly podcast features interviews that provide information on small business marketing tips and resources. The podcast is mixed in with blog posts and can be found on the Duct Tape web site.
http://www.ducttapemarketing.com/podcast.php

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Topics: Branding, Inbound Marketing, social media, Video, HubSpot Tips, podcast, audio, Search Marketing