More and more businesses are discovering the value of using visual content and video as an inbound marketing tool to help generate leads and create loyalty. It is now apparent that marketers do not need to be turned off by the common misconception that video should be produced in a costly way. The reality is, video has an important place in your marketing workflows and it can be quite easy to do – not to mention fun. By far, it is one of the easiest tools you can use to build an emotional connection with your website visitors, prospects and customers.
When our friends at Hubspot asked me to contribute as a guest “instructor” for their brand-new back-to-school e-book: “ABC’s of Inbound Marketing,” I jumped at the chance to cover “Y” – Youtube. I want to help marketing professionals understand how important and easy incorporating video into your marketing strategies can be and the success you will experience from increased lead generation and stronger customer loyalty.
A common misconception among marketing pros is that online video might not be the easiest content technique to take on. While in some cases that may be true, creating good video content can be done effectively at low cost and with little time commitment. This is one of the many reasons why more businesses are allocating the time and resources to ensure that video content is integrated into their marketing plan and social strategies.
According to CMI’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70% of B2B marketers find case studies to be an effective content marketing tool. Case studies do more than just tell what the services of a company are. They show how the services can work for you through revealing the success stories of current customers. Case studies increase potential customer confidence and show the value of your company.
Here's four podcasts (video and audio) that I try to listen to each week through iTunes to keep up with everything going on with online marketing and the evolving digital landscape. Each one tends to stay with the formula of interviewing other marketers or experts in the marketing industry as well as discussing trends and case studies. If you have any other favorite podcasts please share and leave a comment below.
1. HubSpot TV - Inbound Marketing
Hosted by Karen Rubin & Mike Volpe.
Hubspot is a software development company that's product features Closed Loop Marketing, Social Media Monitoring, Lead Nurturing and Content Management System. HubSpot TV is their weekly video podcast covering all the inbound marketing news of the week. The show is hosted by Karen Rubin & Mike Volpe and many times involves a guest of the week (someone in the industry doing it right in terms of inbound marketing practices ). It's a live show and you can tweet in questions/comments during the show at #HubSpotTV . They also have all of the shows archived on the site.
2. Duct Tape Marketing Radio
Hosted by John Jantsch
John Jantsch of Duct Tape Marketing has developed a small business marketing system and Authorized Coach Network and he is a marketing coach, social media publisher and author. The weekly podcast features interviews that provide information on small business marketing tips and resources. The podcast is mixed in with blog posts and can be found on the Duct Tape web site.