Stream Creative’s recent event, “AI in MKE - Leveraging AI Across Video, Social & Podcasts,” explored the creative potential – and current challenges – posed by the integration of AI in digital media formats.
Here are the key takeaways from Stream Creative Partner, Brian Brinkman, who led the presentation.
Using AI in video production introduces several possibilities for enhancing, creating and sharing content. It can make production more cost-effective, speed up the creation process and allow for more personalized and scalable videos. By automating various tasks, AI helps users produce high-quality videos quickly and affordably.
The key benefits and practical uses of AI in video production can be segmented into two primary areas: efficiency and cost savings, and creativity. Let’s explore these in more detail.