Building Event Buzz Through Social Media Communities with Jenny Li Fowler

In this episode of the Marketing Magnified Podcast, host Mary Jo of Stream Creative chats with Jenny Li Fowler, Director of Social Media Strategy at MIT and author of Organic Social Media. Jenny shares how social media communities can amplify your event reach far beyond what your brand can do alone. From empowering event attendees to become advocates, to optimizing content for mobile-first platforms like Instagram Stories, this episode is packed with actionable insights. Plus, Jenny gives us a sneak peek at her Six M’s framework for building a winning social strategy. Whether you're a seasoned event marketer or just stepping into social, this episode offers a fresh, real-world approach to creating meaningful event buzz.

Topics discussed in this episode:

• Jenny Li Fowler’s journey from journalism to social media strategy at MIT
• The role of community in expanding event reach
• Why people trust peer experiences over brand promotion
• How to empower your audience as event ambassadors
• Jenny’s Six M’s framework for social media strategy (first 3 revealed)
• The importance of creating social-first content
• Best practices for visual content and video formatting on mobile
• Social media platforms best suited for event promotion
• Quick wins and common mistakes in social event marketing 
• How to adapt event promotion tactics per platform and audience"

Connect with Jenny here.