Harnessing Emotion: The Power of Video in Event Marketing

In this episode of Marketing Magnified, host Mary Jo from Stream Creative talks with Tony Gnau, founder and Chief Storytelling Officer of T60 Productions, about how video transforms event marketing. Tony explains why video isn’t just a recap tool—it’s an emotional experience that can extend the life of your event, build excitement, and deepen engagement.

Topics discussed in this episode:

• Why emotion beats facts in event promotion
• How video can extend the value of your event
• Teaser videos, live streaming, recap reels, testimonials & more
• Behind-the-scenes footage, speaker highlights, and sponsor spotlights
• Practical tips for creating compelling video content

Whether you want to promote your next event or make your recaps unforgettable, this conversation is a masterclass in using video strategically.