Phil Mershon on Crafting Unforgettable Event Experiences

In this episode of Marketing Magnified, host Mary Jo from Stream Creative, talks with Phil Mershon, author and Director of Experience at Social Media Examiner, about what it takes to create truly unforgettable events. Phil shares his journey from music and ministry to leading one of the largest social media marketing conferences in the world. They discuss why small details can have a huge impact on attendee satisfaction, how to design networking opportunities that spark meaningful connections, and why the post-event experience is just as important as the event itself. Phil also offers practical strategies for applying the customer journey model to every stage of an event and gives inspiring examples of memorable closing experiences that leave a lasting impression.

Topics discussed in this episode:

• Phil Mershon’s unconventional career path into event marketing
• The evolution and uniqueness of Social Media Marketing World
• Integrating AI and marketing as a conference subplot
• The importance of networking and serendipity at in-person events
• The concept “it’s all in the details” for event planning success
• Real-world example: Toothbrushes and toothpaste as a memorable attendee detail
• Maximizing post-event engagement with a 30–60 day follow-up plan
• Applying the customer journey concept to events
• Creating impactful opening and closing experiences
• Example of a surprise closing event to boost memorability