In this episode of Marketing Magnified, host Mary Jo and content strategist Janice Dombrowski from Stream Creative dive into how brands can transform their event and trade show efforts into powerful, ongoing marketing momentum. They discuss how pre-event and on-site surveys reveal valuable audience insights that can shape personalized email campaigns, blog recaps, FAQs, and thought leadership content.
Janice shares how AI and SEO algorithms reward original data and expert insights, turning post-event data into industry reports and white papers that build trust and authority. Together, they emphasize the value of nurturing post-event connections, maintaining communication beyond the event (what Mary Jo calls “the fifth quarter”), and keeping audiences engaged through timely, relevant, and creative storytelling — even tapping into cultural moments to extend brand reach.