Hi Steve.
Thanks again for the time last week and I look forward to our call on Tuesday morning. Below you'll find the information we discussed regarding costs, case studies and our recommendations for getting started. At this time, all of this is open for discussion.
I look forward to our call tomorrow (Tuesday) at 8am CT / 9am ET.
Jeff Coon
p: 414-881-2777 | jeff@streamcreative.com
3 Month Plan Recommendation
Below is our initial recommendation for the first 3 months of an inbound sales and marketing engagement. As we discussed on the phone, we use the first 90 days to find out where you've been, research additional opportunities that exist for your business and develop a plan to help you reach your goals. We'll also get started with some immediate action items, such as the calculator and a few blog posts based on your direction.
As we learn more about your company through our interviews, analytics review and additional research - and as our working relationship grows, we'll be able to refine the rough plan below to be more tailored to your unique needs and market.
Some of the items listed below may already exist so it may be a matter of reviewing those items rather than having to create them from scratch.
// MONTH 1 //
Defining Goals, Sales & Marketing Audit, Competitor and Market Research
• Outline goals, objectives and key performance indicators for the engagement
• Install Hotjar, Google Analytics & HubSpot Analytics (as needed)
• Review existing website data and trends (eg: monthly traffic, leads and sales)
• Review existing sales process and metrics (cost of customer acquistion, close rates, review sales scripts, etc.)
• Analyze existing sales and marketing materials
• Review existing social media and paid media channels
• Perform a competitor and market analysis (website, social and paid media review (if available))
• Interview key personnel (customer service/support, sales, marketing, executive team, field personnel)
• Develop and launch new calculator
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// MONTH 2 //
Buyer Persona Development, Buyer Journey Mapping & Keyword Research
• Develop detailed buyer personas (or review them if they already exist)
• Interview a select group of clients
• Keyword research and review based on the stated goals and the interview sessions
• Review Hotjar and website analytics to map content/topics to the buyer's journey
• Develop a formal communication document and creative brief
• Research and write two blog posts
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// MONTH 3 //
Strategy and Plan Development and "Launchpad" Lead Generation Campaign
• Continue to analyze website data to refine our strategy and buyer journey mapping
• Keyword optimize the top 10 performing existing website pages (SEO)
• Build out a landing page, calls-to-actions (CTAs) and email sequence for a "Launchpad" Campaign (which we'll discuss)
• Write and/or design any pieces that are included in this campaign (or leverage existing materials)
• Launch the campaign and start to outline the next 3 months
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At the end of the 3 months, we'll review the hours and what's been done and have an open discussion about any adjustments that need to be made to the plan and the investment. By this time, we'll have a better understanding of where we can best serve your company and can better allocate time and resources accordingly.
Our Manufacturing Clients
• Lakeland Industries: http://www.lakeland.com
• Pierce Manufacturing: http://www.piercemfg.com
• Oshkosh Airport Products: http://www.oshkoshairport.com
• The Engineering Resource Center: http://www.engineeringresourcecenter.com
• Plastic Components, Inc.: http://www.plasticcomponents.com
• Baker Cheese: http://www.bakercheese.com
• Wolf Paving: http://www.wolfpaving.com
Case Studies and Awards
Stream Creative Wins Impact Award.
The Website Design Award recognizes an agency that helped a client either create a website from scratch
or redesign an existing site with exceptional results.
Stream Creative Named Most “Preeminent” Wisconsin Inbound Marketing Agency
Refreshed Design and Improved Navigation Boosts Traffic 84% For Award-Winning Insurance Website
Asphalt Paving Contractor and Manufacturer sees a 106% increase in website traffic and 93% increase in leads
Below are screen captures from a few of our clients' HubSpot Portals. The examples below represent industries such as Insurance, Professional Services, Manufacturing and Travel/Recreation. What these show are that when a company implements a consistent inbound marketing program, you'll notice a steady increase in website traffic. This added visiblity is the first part of an ongoing lead generation strategy.
Video Samples
The below videos were concepted, edited and produced in-house by our video team:
Lifehouse Youth Center - "Day in the Life"
R&R Insurance - "School Campaign"
Advanced Pain Management - "Kim-Litwack Interview"
Blueport Commerce - "Store-Sync"
Blog Writing Samples
-- WOLF PAVING --
We plan their content calendar, conduct research/interviews and write all content on their company blog:
http://www.wolfpaving.com/blog
Highlights:
• Wolf Paving's top 5 blog posts Total 141,000+ Views (screen capture below.)
-- LAKELAND --
We plan their content calendar, conduct research/interviews and write content within their "Turnout Gear" category:
http://blog.lakeland.com/blog/topic/turnout-gear
Highlights:
* These blog posts have been part of a campaign targeting Firefighters that has generated over 2,700 new leads in their prospects database.
-- MURPHY & PRACHTHAUSER --
We plan their content calendar, conduct research/interviews and write content on their company blog. About 20% of the articles are submitted by their attorneys and we edit and optimize the posts following Search Engine Optimization (SEO) best-practices.
http://www.murphyprachthauser.com/blog
Highlights:
• Our blogging and content creation efforts have helped M&P double their organic traffic year-over-year.
-- WEST BEND --
We helped train West Bend's Marketing Team on blogging and SEO best-practices and consult with them on their content calendar and promotional strategies. They write the majority of their articles based on topics outlined in our monthly planning sessions.
http://www.thesilverlining.com/westbendcares/blog
Highlights:
• West Bend's top 5 blog posts total 87,000+ views (screen capture below) with their top article garnering over 62,000 views (to date) and being featured as part of Google's "quick answers" within the search engine results page (screen capture below.)
