With Christmas just over two weeks away, many people are preparing for the holidays – buying presents, sending Christmas cards, and planning the Christmas dinner. As a business, you should be included in the holiday festivities as well by developing engaging and creative social media campaigns. Online shopping, and even mobile shopping, is becoming increasingly more popular. According to AmEx Spending and Saving Tracker, nearly 23% of consumers polled plan to score deals and offers that they discover on social networks, such as Facebook and Twitter. It also revealed that 32% of consumers will look for deals on their smartphones, compared to the 24% last year.
1. Change your profiles to reflect the holiday season.
2. Spread holiday cheer with pictures.
3. Offer special deals and gift certificates.
4. Create a holiday countdown.
5. Send holiday emails, tweets, and updates.
Social media is a great way to engage with your customers. Make the holiday season less stressful by providing for your customers. Promote your products and services and create special offers for your followers. By showing that you are looking to help them out, and even give back to them, your customers will be appreciative and partake in your special offers and become more engaged on your social networks. It’s also a great way to build your fan base and spread your brand.
Have you created a holiday social media campaign? What’s been working for you? Share your success stories with us!