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A Recipe for High-Converting Landing Pages: Examples, a Proven Framework, and Creative Tactics

Are you doing everything possible to optimize your landing pages for conversions? If you’re looking for advice we’d highly recommend the landing page Master Chef herself, Jennifer Pepper! Jennifer leads content marketing over at Unbounce and was kind enough to speak at Experience Inbound 2019.

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Author: Stephanie Santoro

Get Started with Conversational Marketing: A Summary of Connor Cirillo’s Experience Inbound Session

Another Experience Inbound has come and gone! With so much information packed into one event, it can be tricky to see everything you wanted to see.

We’d hate for you to feel like you missed out, so we’ve put together a session summary of Connor Cirillo’s How to Actually Get Started with Conversational Marketing.

Connor Cirillo is a Conversational Marketing Manager at HubSpot, which means he works in all things conversational marketing including helping marketers actually get started with implementing these tactics in their strategy. So let’s dive in!

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Author: Stephanie Santoro

Buyer Journey Data: The Secret to Campaign & Content Development

Prospects. Buyers. Seekers of information.

There are a lot of ways to think about the folks you want to buy your product or use your services. What they have in common is what you need to find out.

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Author: Janice Dombrowski

What is Content Marketing? Interview with Michael Brenner, CEO of Marketing Insider Group

Creating content is part of just about every marketer’s to-do list. But how do you get from just creating content to executing a content marketing strategy? And - how do you drive engagement to help your content marketing campaign succeed?

I reached out to get the scoop from one of my favorite marketing industry pros, Michael Brenner. Michael is a best selling author, CEO of Marketing Insider Group and keynote speaker at many marketing conferences including Wisconsin's Experience Inbound 2019.

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Author: Linda Kyzar

Building A Better Landing Page: An Interview with Jennifer Pepper of Unbounce

There is a real art to building the perfect landing page. You can’t have too much or too little information, you need to be persuasive but not pushy, and you need to offer something a visitor would go through the trouble of filling out a form for.

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Author: Mary Jo Preston

Mapping Out An Email Sequence For Marketing Success an Interview with Caroline Matis

We all know email marketing is a crucial element in our marketing plans, but how can we use it more effectively?

In this interview, I sit down with Caroline Matis from Emma and we talk about how to map out and use email marketing throughout the customer journey. Caroline also gives us a sneak peek at what she will be talking about during her session at Experience Inbound this June.

1. How long have you worked at Emma? What is your role?

I’ve been with Emma, a CM Group brand, for eight months. Within this time, I’ve held a few roles. My first position included overseeing all social media and public relations for the company. Now, I’m the Corporate Marketing Manager, responsible for a larger portion of the marketing mix including communications, demand generation, events, and more.

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Author: Mary Jo Preston

Facebook Messenger Bots: Examples to Inspire You

Chatbots can go a long way in improving your customer service and user experience. These bots can be used online in a number of different ways but one of the most popular uses is through Facebook Messenger.

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Author: Stephanie Santoro

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 5)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

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Author: Todd Hockenberry

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 4)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

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Author: Todd Hockenberry

How to host video in HubSpot and embed on your blog or landing page. (2018 New Feature Tutorial)

HubSpot just released their all new HubSpot Video product that allows customers to host videos throughout the HubSpot platform. This is available in HubSpot Pro and Enterprise versions of the Sales, Marketing, and Service Hubs. Host and manage video files inside the HubSpot platform, and embed those videos into website pages, blog posts, and social media channels with just one click.

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Author: Steve James