CRM Advertising is quickly becoming the best approach for marketers who aren't just focused on customer acquisition alone, but on customer retention as well. If you've ever fished, you probably understand the amount of sitting, wishing, and waiting involved in the entire process. But you also realize that some strategies can increase your chances of carrying home a few catches. For instance, you know that a larger, more populated pond offers better chances, so you can't waste your time in the wrong pond. Appealing bait is also crucial, so you'll always ensure you cast the reel with a little twitchy snack. If there's no bite after some time, you'll move to a different location to entice new fish or retarget the ones that weren't tempted by your offering the first time around.
This is the exact mentality that marketers should consider when engaging and re-engaging prospects through targeted, CRM-powered ads as they spend time in the digital sea.
This detailed guide offers an overview of CRM advertising, features, and how far the HubSpot ad management tool can reach in terms of generating leads and increasing conversions.