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How To Make A Screen Share Video Tutorial Using Adobe Premiere Rush (And Other Video Tips!)

You are an expert! There are hundreds...thousands...maybe millions of people out there who would love to know what you know, and it’s never been easier to help educate them.

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Author: Stephanie Santoro

Social Media Ethics: Why You Should Have a Policy

Now ingrained into the very fabric of our culture is social media; there’s no escaping it. And in the workplace? It’s just the same. Social media has become a valuable business tool to connect with customers, promote your brand, and expand on your online marketing voice. It can even be fun! 

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Author: Steve James

How to Close Deals with the Right Content: Sales & Marketing Synergy

Every company can benefit from utilizing effective content to drive sales and close more deals. But how can your marketing and sales departments work together to produce more effective content?

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Author: Jaden Lechelt

How Manufacturers Can Create a Positioning Statement to Power Digital Marketing

You’ve bought into creating and operating a digital marketing strategy for your manufacturing business. And you’re about to put all the pieces together.

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Author: Greg Elwell

6 Types of Chatbots to Help Improve User Experience and Leads

Is your business struggling to offer 24/7 answers to the questions customers are asking?

Are you seeking opportunities to reduce sales friction and seamlessly pass prospects through their buyer journey from awareness, to consideration, and finally, to the decision stage of their journey?

If yes, then you might want to learn more about chatbots.

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Author: Janice Dombrowski

A Recipe for High-Converting Landing Pages: Examples, a Proven Framework, and Creative Tactics

Are you doing everything possible to optimize your landing pages for conversions? If you’re looking for advice we’d highly recommend the landing page Master Chef herself, Jennifer Pepper! Jennifer leads content marketing over at Unbounce and was kind enough to speak at Experience Inbound 2019.

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Author: Stephanie Santoro

Get Started with Conversational Marketing: A Summary of Connor Cirillo’s Experience Inbound Session

Another Experience Inbound has come and gone! With so much information packed into one event, it can be tricky to see everything you wanted to see.

We’d hate for you to feel like you missed out, so we’ve put together a session summary of Connor Cirillo’s How to Actually Get Started with Conversational Marketing.

Connor Cirillo is a Conversational Marketing Manager at HubSpot, which means he works in all things conversational marketing including helping marketers actually get started with implementing these tactics in their strategy. So let’s dive in!

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Author: Stephanie Santoro

Buyer Journey Data: The Secret to Campaign & Content Development

Prospects. Buyers. Seekers of information.

There are a lot of ways to think about the folks you want to buy your product or use your services. What they have in common is what you need to find out.

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Author: Janice Dombrowski

What is Content Marketing? Interview with Michael Brenner, CEO of Marketing Insider Group

Creating content is part of just about every marketer’s to-do list. But how do you get from just creating content to executing a content marketing strategy? And - how do you drive engagement to help your content marketing campaign succeed?

I reached out to get the scoop from one of my favorite marketing industry pros, Michael Brenner. Michael is a best selling author, CEO of Marketing Insider Group and keynote speaker at many marketing conferences including Wisconsin's Experience Inbound 2019.

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Author: Linda Kyzar

Building A Better Landing Page: An Interview with Jennifer Pepper of Unbounce

There is a real art to building the perfect landing page. You can’t have too much or too little information, you need to be persuasive but not pushy, and you need to offer something a visitor would go through the trouble of filling out a form for.

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Author: Mary Jo Preston