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How to Use Data to Optimize Your Content Calendar in 5 Minutes



If you have 5 minutes, follow along as we review the simple steps you can take to optimize your content calendar with data. As a savvy marketer, this may not be new-to-you information, but it will serve as a good reminder to look at what your data is telling you!

By using data to drive your blogging decisions, you can:

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Author: Janice Dombrowski

New Features in HubSpot CRM for Sales Productivity (2017 Updates)

The HubSpot CRM Has Changed How We Do Business

We were early adopters and one of the very first customers and partners to use the HubSpot CRM back in 2014. As a HubSpot certified partner, we were fortunate to have early beta access to test it out and we haven’t looked back since. Prior to the HubSpot CRM, we tested a few other systems and almost pulled the trigger on SalesForce.

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Author: Steve James

How to setup Google AMP in Hubspot

There's a famous scene in Rocky II (easily the greatest movie of all time), where Rocky's manager Mick explains how they're going to beat the champ, Apollo Creed.

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Author: Brian Brinkman

Top 10 Reasons to Experience Inbound

It’s that time of the year again! Better than Christmas and your birthday mixed together, Experience Inbound is back and better than ever. This unique sales and marketing conference is going to give you the know-how to attract and close more opportunities using inbound marketing. And do you know what the best part is? The best part is that there are 10 best parts!   

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Author: Stephanie Santoro

New website redesign leads to 167% increase in visitors and 235% increase in leads.

There’s an old expression “The cobbler’s children have no shoes”.  Prior to this year, I felt this expression accurately described our own website.  This saying sums up how professionals can sometimes fall into the trap of not applying their skills to their own business.  

At Stream Creative, it’s our passion to exceed our client’s expectations and too often this comes at the expense of our own marketing efforts. Well, in late 2016 we decided to do something about it.  We needed to do a better job treating ourselves as a client.  

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Author: Brian Brinkman

Top 11 Midwest Advertising & Marketing Conferences in 2017

Looking for a little marketing spice in your life? Our team here at Stream Creative has put together a full cabinet of information and opportunities. We’ve created a list of the top 11 Midwest marketing conferences assured to put the pep in your step and leave you feeling like the marketing wiz you are.
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Author: Stephanie Santoro

Digital Marketing Mistakes Manufacturing Companies Should Avoid

Gone are the days when marketers make fly by the seat of their pants decisions or decisions based on what they THINK will work for their prospects and customers. In a B2B world, not taking a data-driven approach can be one of the biggest mistakes a manufacturer makes when putting various tactics into place. It is essential to constantly evaluate your prospect and buyer’s behaviors and the analytics behind their actions. Taking this information and using it to make educated decisions about the tactics you employ will make a huge difference in gaining the attention of qualified leads.

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Author: Andrea Meyers

Manufacturers’ 4 Step Guide to Producing Content for Effective Channels

There have been many reports published over the years claiming to know the answer to manufacturers’ most burning marketing question: What content channel is most effective for my business? The challenge with deciphering these reports is that the data is inconsistent. Some reports claim direct email is the most effective channel for manufacturers, others say LinkedIn and even more recommend sticking to in-person events like trade shows. The inconsistencies can make a B2B marketer’s head spin. In actuality, just like B2C businesses, manufacturing customers and prospects are very different from company to company. Here are a few important steps to take to identify your most effective channels and produce the best content for each.

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Author: Steve James

How to Create Monthly Marketing Dashboard Templates with Databox


Proving the value of your online marketing and advertising campaigns should be easy. Every website platform, online advertising program and social media website now comes complete with data - tons and tons of data. When you add that to Google Analytics, MOZ, SEMrush and the like, you have endless reporting capabilities at your fingertips. In fact, if you are not currently overwhelmed with the sheer volume of available data, please, tell us your secret.

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Author: Janice Dombrowski

A 10-Step SEO Plan for Higher Search Rankings in 2017

As marketers plan their content marketing strategy for 2017, SEO is top-of-mind — or at least it should be! For advanced marketers it looks something like this: you have an SEO plan in place, you have your list of premium keywords, you’re actively blogging and your website is optimized. You have an on-page and off-page plan. Your monitors are covered with dashboards from Google Analytics, an SEO ranking checker like Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets keep your results organized and keep an eye on your search engine rank position.

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Author: Linda Kyzar