When you think of Oshkosh Airport Products, for many, the first thing that pops into your head is bad-ass equipment. In fact, their equipment is world-renowned for being tough, dependable, innovative, and second-to-none. These were some of the traits we wanted to convey when we were approached by Oshkosh Airport Products to redesign their website.
Bringing together a room full of marketers no doubt creates incredible energy and opportunities, but add in some of the best marketing thought leaders and you can be assured that you'll walk away with a valuable list of actionable takeaways.
Experience Inbound did just that. And we didn’t want the momentum to stop there so we reached out to 20 marketing and business pros that attended the event and asked them one simple question:
WHAT ARE YOUR TOP MARKETING TAKEAWAYS FROM EXPERIENCE INBOUND '17?
Their contributions are astounding! Whether you attended the event or not, go ahead and grab some new marketing tactics - compliments of our participants:
Few business professionals work for the same organization where they began as an intern. Chief Digital Officer for the Milwaukee Bucks, Mike Grahl, looks forward to entering his 20th season with the team that helped him kick-off his professional career in the sales and marketing department. “I was very fortunate to have the opportunity to start my career with an organization that has allowed me to grow, take initiative and learn everyday – which I am continuing to do today.” Mike now oversees all digital marketing efforts for the organization which include team websites, mobile, social media, email & database marketing and much more.
Paul Klebanov of SEMrush acquired more entrepreneurial experience and success before 30 years old than most people attain in a lifetime. As an ambitious youth, Paul got a job right out of high school as a web admin, which later progressed into a web developer position where he learned converting interest to sales is the ultimate gateway. He continued to learn everything about marketing he possibly could including inbound marketing, SEO, sales psychology, paid traffic, content marketing, social media and more. Paul’s experience and knowledge obtained as a web developer gave him the confidence to put his true entrepreneur heart forward and soon become one of the youngest people to build a leading American e-commerce retail business.
This post was originally published on the Weidert Group Marketing & Sales Blog.
HubSpot is arguably the global leader in inbound marketing. Their all-in-one software platform helps companies create a web presence, convert online traffic into leads that can be tracked and nurtured, execute email campaigns and analyze business metrics. Starting with only three clients in 2006, it now serves more than 23,000 customers in 90 countries worldwide.
Andy Crestodina established one of Chicago's premier web design and development agencies fifteen years ago, Orbit Media Studios, but admits that there is some brand confusion around the company’s services provided and practices preached. As the author of “Content Chemistry” and founder of Content Jam in Chicago, so much of Andy’s expertise revolves around educating marketers about content marketing.
He says that his team takes the approach of “building cars AND teaching drivers ed.” While his company focuses on web design, they understand the importance of providing education to marketers that goes deeper into SEO, analytic conversion, content strategy and much more.
This post was originally shared by Weidert Group on April 26, 2017.
Here at Stream Creative we love SEMrush, in fact we rely on it heavily for building our data-driven SEO strategies. Whether the strategy is for a manufacturer, law firm, university, or any other business, SEMrush has it covered for a deep-dive SEO analysis (top SEO experts agree with me).
With the fast pace that business moves today, marketing teams are expected to perform at the same fast pace, and produce measurable results. Rightfully so. Measurement and monitoring are part of the daily marketing mix for good reason. If you blink, you may have missed an opportunity. And if you’re only checking in on your data weekly, it may be too late – especially in highly competitive markets. Industry experts agree:
This post was originally shared by Weidert Group on April 19, 2017.
Among the speakers at Experience Inbound 2017 is Jen Spencer, VP of Sales & Marketing for Phoenix-based Allbound. She joined the startup in 2015 and helped bring the company to its first $1 million in revenue in less than a year using her innovative inbound marketing program. She will share how she did it during her presentation at the event.