Video Marketing for Manufacturing Businesses (2023)

With an increasing number of businesses promoting their products in video format, video marketing is exploding worldwide. Due to its ability to promote products and services, increase website traffic and engagement, and build relationships with viewers, there’s no wonder why video marketing has become an essential tool brands use to market themselves.

Read on to discover the best ways to promote your manufacturing business using video marketing and why it matters in today’s digital age.

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Author: Steve James

Email Marketing Trends and Best Practices (2022)

Email is an efficient and effective strategy to reach your audience, but there are several things marketers should consider before hitting ‘send’.

Continue reading to dive deeper into email marketing trends and best practices and discover ways to make your email marketing strategies effective and up-to-date.

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Author: Janice Dombrowski

Why Is My Organic Engagement on Facebook Going Down And How Can I Get It Back Up?

I made a joke about organic reach on Facebook this morning. Nobody got it!

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Author: Stephanie Santoro

7 Essential Reasons Marketing and Customer Service Need to Communicate

The silos of traditional organizational department structures are crumbling. There has been a welcomed shift in strategic thinking, emphasizing collaborative work circles and interdepartmental teams. Not only does it make sense from a tactical standpoint, the collaboration between two key departments – marketing and customer service – is essential.

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Author: Janice Dombrowski

Wisconsin Manufacturing Companies on Tik Tok (2022 Examples)

When you think of TikTok, you’ll probably envision viral dances and challenges. While this is true, TikTok has the power to do so much more and provides a unique opportunity for businesses to interact with their viewers. With over 1 billion monthly users on the app, the potential to reach vast audiences and promote your business is endless.

But is there room for the manufacturing industry on the video-scrolling platform? Absolutely! But you may be wondering where to start. Look no further because this article will give you tips and tricks on how to gain traction on your videos and have your brand seen on TikTok.

Continue reading to see real examples of Wisconsin-based manufacturing companies TikToks and how to use the app’s algorithm to your advantage.

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Author: Steve James

HubSpot CMS Hub Pricing and Features in 2022

How much does the HubSpot CMS Hub cost?

CMS Hub is available in four editions: Free, Starter, Professional and Enterprise. The HubSpot Content Management System (CMS) pricing for CMS Hub Free is $0/month, Starter is $25/month, Professional is $400/month and CMS Hub Enterprise is $1200/month.

The HubSpot CMS can also be purchased with any edition of the Marketing Hub, Sales Hub, or Service Hub.

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Author: Steve James

How to Drive Action with YouTube Ads: An Interview with Joe Martinez

YouTube is more than cat videos and weird children's media. It's an excellent resource to educate and influence users!

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Author: Jeff Coon

Building A LinkedIn Strategy for Lead Generation and Business Success: Interview with Wayne Breitbarth

We are so excited to have Wayne Breitbarth back to Experience Inbound to lead us in his workshop, How to Use LinkedIn for Lead Generation and Business Success!

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Author: Steve James

Conversational Marketing: How to Make a Chatbot for Customer Support and Sales with John-Erik Pszenny

Some bot questions are easier to answer than others. How do robots eat salsa? With microchips, of course! How do I use conversational marketing and bots to drive lead generation on my website? Hm, for that one, let's ask an expert!

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Author: Mary Jo Preston

How to Gain Trust and Form a Real Connection with Your Audience: An Interview With Tim Washer

At Experience Inbound 2022, we're excited to welcome keynote speaker Tim Washer! Tim has acted/written for Saturday Night Live, The Late Show, James Corden and John Oliver. He served as global head of social content for the Smarter Planet IOT campaign at IBM, where he used humor to capture attention and earn trust with audiences.

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Author: Jeff Coon