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Dos and Don’ts of Online Images for Boring Industries

A picture is worth 1,000 words. Just think about it. One provoking image of war, love, or even a product offers a better description and representation than pages of text. That’s true whether you’re talking about a history book or a website. And yes, you're reading this image right. Nothing is allowed.

Online articles with images every 75-100 words get double the amount of shares as articles with fewer images, according to Buzz Sumo. Even more interesting, Buffer revealed that images get 567% more inbound links than text-only content.

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Author: Steve James

12 New and Improved HubSpot Products & Features Talked About at Inbound16

Two years ago, HubSpot unveiled their CRM software at the annual Inbound conference in Boston, MA. It forever changed sales and marketing alignment for businesses using HubSpot software for inbound marketing strategy. HubSpot’s CRM was an incredible offering for our clients in need of an integrated CRM system, and we were happy to see consistent improvements made since its launch. This week at Inbound 2016, it was announced that HubSpot’s product connection between sales and marketing is going to get even deeper. Here is a list of the 12 new and improved product features being talked about at Inbound this week.

 

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Author: Steve James

6 Skills the Content Team of 2017 Will Need

Despite reports of oversaturation of content and overwhelmed search engines, content creation remains a key strategy component for any inbound marketer looking for increased lead generation, overall brand awareness and growth.

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Author: Janice Dombrowski

Why Your Social Team Won't Be on the Podium at the “Big Event” in Rio

We all know there is a ‘big event’ starting today somewhere in Brazil and I bet a lot of us marketers are busy thinking about clever ways to attach our brands to the concepts of teamwork, perseverance and positive sportsmanship.

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Author: Janice Dombrowski

Weekly Flashback: Catchy Email Subject Lines & Facebook Live for Business

How many times have you hit “send” on an email and questioned if it would actually be opened? Writing good subject lines can be a daunting task for even the best writer. In this week’s flashback post, you’ll want to check out “17 Tips & Best Practices” to help you with writing catchy subject lines that will get your emails opened. This week’s posts also include tips for using Facebook demographics to connect with your community, how to analyze web elements that may be handicapping your conversion rate and all about how to use Facebook live videos for business. Take a look at my favorite posts from this past week: 

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Author: Steve James

Weekly Flashback: Increase Facebook Live Video Reach & 21 LinkedIn Hacks

Are you an expert LinkedIn user or someone who simply clicks “accept” when you receive a connection notice? If you’d like to boost your LinkedIn knowledge and learn how others are networking and building their businesses, you’ll want to read “Are You Curious What Others Are Doing on LinkedIn” by Wayne Breitbarth and “21 Hidden LinkedIn Hacks” – both on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to improve your presence on Google, increasing Facebook Live video reach, and when to stop worrying about conversion rate. Take a look at my favorite posts from this past week:

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Author: Steve James

Weekly Flashback: Evolution of Live Streaming & An Internal Linking Cheat Sheet

Have you noticed the prominent role live streaming has taken in the media during the past few weeks? If so, you’ll want to read “The Evolution of Live Streaming Could Change the Way You Consume Media” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to create efficiencies for busy social media marketers, acronyms every marketer should know, why automation is the future of content creation and a cheat sheet for internal linking strategy. Take a look at my favorite posts from this past week:

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Author: Steve James

3 Big Struggles Nearly All Marketing Managers Face

As a marketing manager, you have a lot of balls in the air and some worrisome hurdles to overcome on a daily basis. Such as… will that new campaign show positive ROI? Will your clients respond well to your design and messaging? Is this new social media platform worth investing time in, or is it a short-lived trend?

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Author: Andrea Meyers

Weekly Flashback: Write Clickable Search Ad Copy & 103 Marketing Thought Leaders to Follow

Are you looking to freshen up your marketing podcast list to find more thought leaders who can help grow your business? If so, you’ll definitely want to check out “103 Genuine Marketing Thought Leaders To Follow” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips on discovering new Facebook groups, how to write attention-grabbing search ad copy, everything you need to know about beacons, and social media SEO strategy. Take a look at my favorite posts from this past week:

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Author: Steve James

How to Include Compliance in Your Marketing Campaigns

If your business is not in a highly regulated industry like healthcare, insurance, or financial services, you probably haven’t given a lot of thought to marketing campaign compliance issues. Maybe you’re in manufacturing or the tourism industry, not a hospital or bank – and your focus is on implementing the necessary campaign elements to ensure a positive experience for your customer.

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Author: Andrea Meyers