On March 6, 2023, Hubspot announced the launch of their newest AI tools, ChatSpot.ai and Content Assistant. Both AI tools offer enhancement for marketers and CX teams to do their jobs better and more efficiently, putting an end to writer’s block and manual data entry. These powerful tools can execute various tasks, saving workers and their customers time and money. Keep reading to learn more about these groundbreaking AI bots and all they can offer.
The COVID-19 pandemic changed everything, including how we work, shop, and how much Netflix we watch. Its impact on the marketing world is no different.
As the marketing world has become more experimental, it has shifted its focus to personalization by building relationships with customers. One way to do this is by providing our audience with valuable, relatable, and consistent content.
Below, we provide an overview of why content marketing is more important than ever. We also dive into the manufacturing content marketing benchmarks and statistics for the last few years, giving insight into the key trends and challenges among manufacturing marketers.
Keep reading to learn everything you need to know to create an effective manufacturing content marketing strategy in 2023!
In 1996, Bill Gates published an essay titled "Content is King." It's easy to believe that such a paper written today would be titled "Video Content is King" after looking at the video marketing statistics for 2022.
Over the last decade, video marketing has gone from novelty to necessity – a crucial path to the over 200 million video viewers in the United States, 54% of whom say they want to see more content from the brands and businesses they support (Oberlo).
Email may seem like an “old school” marketing strategy, but statistics and marketers agree email remains one of the most effective marketing channels.
With 4 billion daily email users, there’s no question email marketing can benefit your manufacturing business. In 2021, 77% of marketers noticed increased email engagement and a $36 return on investment (ROI) for every dollar spent!
Below, we dive into the email marketing metrics for 2022, giving insight into what’s working in email marketing and how the manufacturing industry compares. We also provide a comprehensive overview of ways you can improve your manufacturing business’s email marketing campaign in 2023.
Keep reading to learn more!
CMS Hub is available in four editions: Free, Starter, Professional and Enterprise. The HubSpot Content Management System (CMS) pricing for CMS Hub Free is $0/month, Starter is $25/month, Professional is $400/month and CMS Hub Enterprise is $1200/month.
The HubSpot CMS can also be purchased with any edition of the Marketing Hub, Sales Hub, or Service Hub.
With an increasing number of businesses promoting their products in video format, video marketing is exploding worldwide. Due to its ability to promote products and services, increase website traffic and engagement, and build relationships with viewers, there’s no wonder why video marketing has become an essential tool brands use to market themselves.
Read on to discover the best ways to promote your manufacturing business using video marketing and why it matters in today’s digital age.
Email is an efficient and effective strategy to reach your audience, but there are several things marketers should consider before hitting ‘send’.
Continue reading to dive deeper into email marketing trends and best practices and discover ways to make your email marketing strategies effective and up-to-date.
I made a joke about organic reach on Facebook this morning. Nobody got it!
The silos of traditional organizational department structures are crumbling. There has been a welcomed shift in strategic thinking, emphasizing collaborative work circles and interdepartmental teams. Not only does it make sense from a tactical standpoint, the collaboration between two key departments – marketing and customer service – is essential.
When you think of TikTok, you’ll probably envision viral dances and challenges. While this is true, TikTok has the power to do so much more and provides a unique opportunity for businesses to interact with their viewers. With over 1 billion monthly users on the app, the potential to reach vast audiences and promote your business is endless.
But is there room for the manufacturing industry on the video-scrolling platform? Absolutely! But you may be wondering where to start. Look no further because this article will give you tips and tricks on how to gain traction on your videos and have your brand seen on TikTok.
Continue reading to see real examples of Wisconsin-based manufacturing companies TikToks and how to use the app’s algorithm to your advantage.
