Much has been written about admonishing leadership teams of the need and steps for creating vision and mission statements. There are volumes, even books on the subject. This article won’t duplicate or match the conventional wisdom found on the web or in print. But it will endeavor to highlight the best thinking on B2B vision and mission statements. It will also serve to assist company founders, CEOs, and leaders in sound ways to think about them and inspire meaningful creation and use of them in the B2B space.

Are you in the process of updating your B2B digital marketing plan for the upcoming year? Now’s a good time to perform a checkup of your company’s vision and mission statements. Even if you’re not in the budgeting and planning season, gaining more clarity on long-term company direction and near-term focus will pay big dividends towards achieving more significant results.

Or maybe you haven’t created them yet because you’ve been too busy running the business; you’re not sure how they differ; you don’t know how to get started, and you’re not too sure what to do with a vision and mission statement once you have them nailed down.

No worries. This article will help serve as a practical guide for setting or touching up your B2B vision and mission statements. It will cover the following:

• The big picture of B2B vision and mission statements
• Working definitions of each and how they differ
• Characteristics of great vision and mission statements
• Examples of B2B vision and mission statements
• A proven approach for creating them without any brainstorming
• Putting your vision and mission statements to work 

• How the TV landscape has changed
• Advertising Terms and Options To Reach Your Customers
• Who is consuming streaming TV
• Advertising Budget Shift
• What The Future Will Hold and What You Can Do

Watch the video below to see the entire conversation on the current and future state of TV advertising, or scroll down to read the sections most relevant to you and your business. 

Chances are your organization’s sales and marketing strategy changed dramatically in 2020. COVID-19 forced many non-essential B2B companies to work-from-home, and nearly all business trips got grounded and in-person events like trade shows and business seminars came to a screeching halt.

HubSpot users have been asking for it and HubSpot's development team has listened: custom objects have now arrived! They make HubSpot an even more powerful tool for businesses and organizations. HubSpot has officially heralded the new custom object feature and just as it says, custom objects do indeed work "exactly how you'd expect". These new objects can integrate seamlessly with the existing standard objects, so you can save precious time and resources that might have otherwise gone to learning a whole new program or process.

Is the HubSpot CRM Free? This is a question that gets asked a lot. The answer is yes, the base HubSpot CRM is free. The confusion probably comes from the fact that HubSpot offers several add-ons to the base package that cost additional money. However, the good news is that for most businesses just getting started with a CRM, the free base package will have everything you need to learn with. As your knowledge and business grows, you can then move up into the paid products. If you are already a medium- to large-sized business, you may find it beneficial to move into the higher-priced versions more quickly.

[Updated for 2021]

SEO remains top-of-mind as marketers plan their content marketing strategy for 2021. For advanced marketers it looks something like this: you have an SEO plan and best practices in place, you have your list of keywords, you’re actively blogging and your website is optimized. You have an on-page and off-page SEO plan. Your monitors are covered with dashboards from Google Analytics, an SEO ranking tool like ahrefs, Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets or an advanced Databox analytics dashboard to keep your results organized to monitor your search engine rank positions.

Inbound 2020 Takeaways - Zach Basner’s Creating A World-Class Business YouTube Channel

While looking through the Inbound 2020 agenda, I found myself most excited about Zach Basner's session Creating A World-Class Business YouTube Channel (And Actually Generating Leads). Many businesses have a YouTube channel, but many of them use it as little more than a glorified video hosting platform. Which seems like a lot of wasted potential.

We're all familiar with the phrase "content is king". Since being coined in 1996 by Bill Gates, it's been overworked in articles and blogs across the internet. Are you sick of hearing it? Maybe. Is it still true? Absolutely.

Is HubSpot a CMS? The short answer? Yes! A little longer answer? Continue reading!

Here at Stream Creative, we’ve been building websites on HubSpot CMS for over 10 years now and we wouldn’t have it any other way. HubSpot is our CMS (Content Management System) of choice because it empowers our clients to control their own website and do it with ease.

HubSpot’s CMS has made major updates through the years but at the core, the way customers purchase and host their website with HubSpot is the same. We love it for the continuous updates, leading-edge marketing integrations, and performance consistency.

As we work with our customers to set up website hosting on HubSpot, we often hear the same questions. Keep reading below as we dive into the details on the common questions we hear from customers.