Now ingrained into the very fabric of our culture is social media; there’s no escaping it. And in the workplace? It’s just the same. Social media has become a valuable business tool to connect with customers, promote your brand, and expand on your online marketing voice. It can even be fun!
Every company can benefit from utilizing effective content to drive sales and close more deals. But how can your marketing and sales departments work together to produce more effective content?
You’ve bought into creating and operating a digital marketing strategy for your manufacturing business. And you’re about to put all the pieces together.
Is your business struggling to offer 24/7 answers to the questions customers are asking?
Are you seeking opportunities to reduce sales friction and seamlessly pass prospects through their buyer journey from awareness, to consideration, and finally, to the decision stage of their journey?
If yes, then you might want to learn more about chatbots.
Are you doing everything possible to optimize your landing pages for conversions? If you’re looking for advice we’d highly recommend the landing page Master Chef herself, Jennifer Pepper! Jennifer leads content marketing over at Unbounce and was kind enough to speak at Experience Inbound 2019.
Another Experience Inbound has come and gone! With so much information packed into one event, it can be tricky to see everything you wanted to see.
We’d hate for you to feel like you missed out, so we’ve put together a session summary of Connor Cirillo’s How to Actually Get Started with Conversational Marketing.
Connor Cirillo is a Conversational Marketing Manager at HubSpot, which means he works in all things conversational marketing including helping marketers actually get started with implementing these tactics in their strategy. So let’s dive in!
Prospects. Buyers. Seekers of information.
There are a lot of ways to think about the folks you want to buy your product or use your services. What they have in common is what you need to find out.
Creating content is part of just about every marketer’s to-do list. But how do you get from just creating content to executing a content marketing strategy? And - how do you drive engagement to help your content marketing campaign succeed?
I reached out to get the scoop from one of my favorite marketing industry pros, Michael Brenner. Michael is a best selling author, CEO of Marketing Insider Group and keynote speaker at many marketing conferences including Wisconsin's Experience Inbound 2019.
There is a real art to building the perfect landing page. You can’t have too much or too little information, you need to be persuasive but not pushy, and you need to offer something a visitor would go through the trouble of filling out a form for.
We all know email marketing is a crucial element in our marketing plans, but how can we use it more effectively?
In this interview, I sit down with Caroline Matis from Emma and we talk about how to map out and use email marketing throughout the customer journey. Caroline also gives us a sneak peek at what she will be talking about during her session at Experience Inbound this June.
I’ve been with Emma, a CM Group brand, for eight months. Within this time, I’ve held a few roles. My first position included overseeing all social media and public relations for the company. Now, I’m the Corporate Marketing Manager, responsible for a larger portion of the marketing mix including communications, demand generation, events, and more.
