Digital Advertising in Today's TV Landscape: What You Need To Know

The TV landscape has changed. Technology now allows us to stream our favorite channels wherever we are and on whatever device we are on. This means as an advertiser you have more advertising options to get your brand in front of your audience.
I had the opportunity to sit down and talk with Ben Van Horn, Director of Advanced Advertising at Spectrum Reach. In our interview, we talked about:

Watch the video below to see the entire conversation on the current and future state of TV advertising, or scroll down to read the sections most relevant to you and your business. 

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Author: Mary Jo Preston

How to Create Your B2B Digital Marketing Strategy for 2021 (and beyond)

Chances are your organization’s sales and marketing strategy changed dramatically in 2020. COVID-19 forced many non-essential B2B companies to work-from-home, and nearly all business trips got grounded and in-person events like trade shows and business seminars came to a screeching halt.

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Author: Greg Elwell

HubSpot CRM’s New Custom Objects: Overview and Examples

HubSpot users have been asking for it and HubSpot's development team has listened: custom objects have now arrived! They make HubSpot an even more powerful tool for businesses and organizations. HubSpot has officially heralded the new custom object feature and just as it says, custom objects do indeed work "exactly how you'd expect". These new objects can integrate seamlessly with the existing standard objects, so you can save precious time and resources that might have otherwise gone to learning a whole new program or process.

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Author: Steve James

Is HubSpot CRM Really Free? (Features and Add-on Pricing)

Is the HubSpot CRM Free? This is a question that gets asked a lot. The answer is yes, the base HubSpot CRM is free. The confusion probably comes from the fact that HubSpot offers several add-ons to the base package that cost additional money. However, the good news is that for most businesses just getting started with a CRM, the free base package will have everything you need to learn with. As your knowledge and business grows, you can then move up into the paid products. If you are already a medium- to large-sized business, you may find it beneficial to move into the higher-priced versions more quickly.

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Author: Steve James

10-Step SEO Plan for Higher Search Rankings in 2021 [with checklist & template]

[Updated for 2021]

SEO remains top-of-mind as marketers plan their content marketing strategy for 2021. For advanced marketers it looks something like this: you have an SEO plan and best practices in place, you have your list of keywords, you’re actively blogging and your website is optimized. You have an on-page and off-page SEO plan. Your monitors are covered with dashboards from Google Analytics, an SEO ranking tool like ahrefs, Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets or an advanced Databox analytics dashboard to keep your results organized to monitor your search engine rank positions.

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Author: Linda Kyzar

How to Create A World Class Business YouTube Channel

Inbound 2020 Takeaways - Zach Basner’s Creating A World-Class Business YouTube Channel

While looking through the Inbound 2020 agenda, I found myself most excited about Zach Basner's session Creating A World-Class Business YouTube Channel (And Actually Generating Leads). Many businesses have a YouTube channel, but many of them use it as little more than a glorified video hosting platform. Which seems like a lot of wasted potential.

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Author: Stephanie Santoro

HubSpot Sales Professional vs Sales Enterprise Features and Pricing Comparison (2020)

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Author: Steve James

50+ Content Ideas & Examples For Your Manufacturing Marketing Campaigns

We're all familiar with the phrase "content is king". Since being coined in 1996 by Bill Gates, it's been overworked in articles and blogs across the internet. Are you sick of hearing it? Maybe. Is it still true? Absolutely.

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Author: Stephanie Santoro

Is HubSpot a CMS?: Website Hosting Common Questions on the CMS Hub

Is HubSpot a CMS? The short answer? Yes! A little longer answer? Continue reading!

Here at Stream Creative, we’ve been building websites on HubSpot CMS for over 10 years now and we wouldn’t have it any other way. HubSpot is our CMS (Content Management System) of choice because it empowers our clients to control their own website and do it with ease.

HubSpot’s CMS has made major updates through the years but at the core, the way customers purchase and host their website with HubSpot is the same. We love it for the continuous updates, leading-edge marketing integrations, and performance consistency.

As we work with our customers to set up website hosting on HubSpot, we often hear the same questions. Keep reading below as we dive into the details on the common questions we hear from customers.

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Author: Steve James

American Marketing Association Virtual Manufacturing Event

 

The American Marketing Association (AMA) welcomed five stand-out guest speakers to give their insights and expertise on what is currently happening in the business world in regards to marketing and manufacturing at Milwaukee’s virtual manufacturing event. 

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Author: Trent Knuppel