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Top 11 Midwest Advertising & Marketing Conferences in 2017

Looking for a little marketing spice in your life? Our team here at Stream Creative has put together a full cabinet of information and opportunities. We’ve created a list of the top 11 Midwest marketing conferences assured to put the pep in your step and leave you feeling like the marketing wiz you are.
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Author: Stephanie Santoro

Digital Marketing Mistakes Manufacturing Companies Should Avoid

Gone are the days when marketers make fly by the seat of their pants decisions or decisions based on what they THINK will work for their prospects and customers. In a B2B world, not taking a data-driven approach can be one of the biggest mistakes a manufacturer makes when putting various tactics into place. It is essential to constantly evaluate your prospect and buyer’s behaviors and the analytics behind their actions. Taking this information and using it to make educated decisions about the tactics you employ will make a huge difference in gaining the attention of qualified leads.

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Author: Andrea Meyers

Manufacturers’ 4 Step Guide to Producing Content for Effective Channels

There have been many reports published over the years claiming to know the answer to manufacturers’ most burning marketing question: What content channel is most effective for my business? The challenge with deciphering these reports is that the data is inconsistent. Some reports claim direct email is the most effective channel for manufacturers, others say LinkedIn and even more recommend sticking to in-person events like trade shows. The inconsistencies can make a B2B marketer’s head spin. In actuality, just like B2C businesses, manufacturing customers and prospects are very different from company to company. Here are a few important steps to take to identify your most effective channels and produce the best content for each.

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Author: Steve James

How to Create Monthly Marketing Dashboard Templates with Databox


Proving the value of your online marketing and advertising campaigns should be easy. Every website platform, online advertising program and social media website now comes complete with data - tons and tons of data. When you add that to Google Analytics, MOZ, SEMrush and the like, you have endless reporting capabilities at your fingertips. In fact, if you are not currently overwhelmed with the sheer volume of available data, please, tell us your secret.

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Author: Janice Dombrowski

A 10-Step SEO Plan for Higher Search Rankings in 2017

As marketers plan their content marketing strategy for 2017, SEO is top-of-mind — or at least it should be! For advanced marketers it looks something like this: you have an SEO plan in place, you have your list of premium keywords, you’re actively blogging and your website is optimized. You have an on-page and off-page plan. Your monitors are covered with dashboards from Google Analytics, an SEO ranking checker like Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets keep your results organized and keep an eye on your search engine rank position.

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Author: Linda Kyzar

Dos and Don’ts of Online Images for Boring Industries

A picture is worth 1,000 words. Just think about it. One provoking image of war, love, or even a product offers a better description and representation than pages of text. That’s true whether you’re talking about a history book or a website. And yes, you're reading this image right. Nothing is allowed.

Online articles with images every 75-100 words get double the amount of shares as articles with fewer images, according to Buzz Sumo. Even more interesting, Buffer revealed that images get 567% more inbound links than text-only content.

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Author: Steve James

12 New and Improved HubSpot Products & Features Talked About at Inbound16

Two years ago, HubSpot unveiled their CRM software at the annual Inbound conference in Boston, MA. It forever changed sales and marketing alignment for businesses using HubSpot software for inbound marketing strategy. HubSpot’s CRM was an incredible offering for our clients in need of an integrated CRM system, and we were happy to see consistent improvements made since its launch. This week at Inbound 2016, it was announced that HubSpot’s product connection between sales and marketing is going to get even deeper. Here is a list of the 12 new and improved product features being talked about at Inbound this week.

 

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Author: Steve James

6 Skills the Content Team of 2017 Will Need

Despite reports of oversaturation of content and overwhelmed search engines, content creation remains a key strategy component for any inbound marketer looking for increased lead generation, overall brand awareness and growth.

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Author: Janice Dombrowski

Why Your Social Team Won't Be on the Podium at the “Big Event” in Rio

We all know there is a ‘big event’ starting today somewhere in Brazil and I bet a lot of us marketers are busy thinking about clever ways to attach our brands to the concepts of teamwork, perseverance and positive sportsmanship.

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Author: Janice Dombrowski

Weekly Flashback: Catchy Email Subject Lines & Facebook Live for Business

How many times have you hit “send” on an email and questioned if it would actually be opened? Writing good subject lines can be a daunting task for even the best writer. In this week’s flashback post, you’ll want to check out “17 Tips & Best Practices” to help you with writing catchy subject lines that will get your emails opened. This week’s posts also include tips for using Facebook demographics to connect with your community, how to analyze web elements that may be handicapping your conversion rate and all about how to use Facebook live videos for business. Take a look at my favorite posts from this past week: 

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Author: Steve James