Creating content is part of just about every marketer’s to-do list. But how do you get from just creating content to executing a content marketing strategy? And - how do you drive engagement to help your content marketing campaign succeed?
I reached out to get the scoop from one of my favorite marketing industry pros, Michael Brenner. Michael is a best selling author, CEO of Marketing Insider Group and keynote speaker at many marketing conferences including Wisconsin's Experience Inbound 2019.
There is a real art to building the perfect landing page. You can’t have too much or too little information, you need to be persuasive but not pushy, and you need to offer something a visitor would go through the trouble of filling out a form for.
We all know email marketing is a crucial element in our marketing plans, but how can we use it more effectively?
In this interview, I sit down with Caroline Matis from Emma and we talk about how to map out and use email marketing throughout the customer journey. Caroline also gives us a sneak peek at what she will be talking about during her session at Experience Inbound this June.
I’ve been with Emma, a CM Group brand, for eight months. Within this time, I’ve held a few roles. My first position included overseeing all social media and public relations for the company. Now, I’m the Corporate Marketing Manager, responsible for a larger portion of the marketing mix including communications, demand generation, events, and more.
Chatbots can go a long way in improving your customer service and user experience. These bots can be used online in a number of different ways but one of the most popular uses is through Facebook Messenger.
Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization
Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization
HubSpot just released their all new HubSpot Video product that allows customers to host videos throughout the HubSpot platform. This is available in HubSpot Pro and Enterprise versions of the Sales, Marketing, and Service Hubs. Host and manage video files inside the HubSpot platform, and embed those videos into website pages, blog posts, and social media channels with just one click.
Through his incredible storytelling skills, Tony Gnau enlightens us with how and why we should be fitting videos into our very own marketing funnels. Tony and his team at T60 Productions are communication experts, content creators and above all else… storytellers. They guide their clients through the corporate video production process and create videos people enjoy watching.
