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Monica Madsen

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Recent Posts

Upcoming 2014 Marketing Conferences

Looking for ways to expand your marketing knowledge and bring new ideas to your business? We’ve got just the thing!

Experience Inbound 2014 in MilwaukeeWe’ve compiled a list of Marketing Conferences all over the United States and around the world. These conferences cover a variety of marketing topics from internet marketing, mobile marketing, and social media marketing.

Find a conference in your area, or take a trip to attend one (or two).

**Be sure to check out our event too - Experience Inbound 2014 in Milwaukee, WI.**

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Author: Monica Madsen

How-To Add Pages to Your Site Menu in the HubSpot COS {Quick Tip}

Going from the old to the new HubSpot COS has been a learning process. BUT, I am getting the hang of things and am finding it to be very useful, and even simpler.

HubSpot COS Quick TipsI will admit though, the change in how to add pages to your site map, previously known as the page manager, stumped me. If you’re familiar with WordPress, the new sitemap navigation is very similar.

On the new COS, when you create a new site page, it’s not automatically added to the site map - like on the old CMS. It’s more of a two-step process - creating a site page and then adding it to the site map, as opposed to adding a new page straight to the menu, like you did in the page manager.

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Author: Monica Madsen

How-To Create a Blog in HubSpot’s COS {Quick Tip}

Ever get used to how something works and have everything set up the way you like it, and then it updates and changes on you? You then have to relearn the new updates and steps and get used to a new platform.

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Author: Monica Madsen

How to Use Social Monitoring to Engage with Your Social Networks

This month, the Inbound Marketing Milwaukee Group welcomed Ada Juristovski, Social Media Coach at Hootsuite, to discuss the “Ins and Outs of Social Monitoring in an Inbound World.”

Social Media Monitoring
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Author: Monica Madsen

5 Resources for Setting Up Your Company Page on LinkedIn

Do you have a LinkedIn Company page? Do you know what should be included in a company page? Do you know how to successfully use a LinkedIn page?

LinkedIn Company Pages
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Author: Monica Madsen

How You Can Create the Best Thank You Page to Keep Users Engaged

It is a common courtesy to thank someone when they have done something for you. The same courtesy should be made when someone downloads something from your website. A “thank you” page should be created, which delivers the content promised on the landing page.

Create the Best Thank You Page
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Author: Monica Madsen

3 Sure-Fire Ways to Create the Best Business Blog

Once upon a time there was a small business that started blogging in hopes to increase its website traffic. After spending many hours, months, and even years of consistent blogging, the business grew. The blog turned into a great marketing tool for the business. It became a marketing machine, generating leads, setting the small business apart as an industry leader.  

Create the Best Business Blog
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Author: Monica Madsen

Best Practices for Perfecting the Conversion Process

Is your website attracting visitors but not converting them into leads? Not sure where you’re going wrong? You may need to update your conversion process. And your website may need to be made more actionable to help guide your visitors through the buying cycle.

Best Practices for Perfecting the Conversion Process
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Author: Monica Madsen

Build an Online Community to Help Your Inbound Marketing Strategy

The Inbound Marketing Milwaukee User Group had another meet up with a ton of great marketing takeaways. This time, Jen Lopez, Director of Community at SEOmoz, joined us to walk through the steps to build a stronger inbound marketing strategy by adding an online community.

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Author: Monica Madsen

Increase Social Media ROI with HubSpot’s Social Inbox

“Social media creates kinship between companies and customers, and kinship equals purchase intent. - Jay Baer 

HubSpot social inbox helps increase social media roi
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Author: Monica Madsen