If your selling cycle is 18 months long, you won’t be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then?
On this episode, I talked to Courtney Korselt, Global Marketing Manager, and Jack Hughes, Global Digital Marketing Specialist — both of Bostik.
What we talked about:
You can find this interview and many more like it, by subscribing to Streamlined Podcast on Apple Podcasts.
“The success that we want to see might take a year or two, so have that patience but also set that expectation that it's going to take a while.” —Courtney Korselt
“It takes a lot of practice and patience to figure out what data you should be using, what you should be reporting, and what you should or shouldn't be paying attention to.” —Jack Hughes
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