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Marathon vs. Sprint: When Success Isn’t Fast

If your selling cycle is 18 months long, you won’t be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then?

On this episode, I talked to Courtney Korselt, Global Marketing Manager, and Jack Hughes, Global Digital Marketing Specialist — both of Bostik.

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Author: Steve James

How Digitization Can Help Your Manufacturing Company Win More Business

Manufacturing is the largest industry in the country. Yet it has the least amount of digitization of any major industry in the world, leading to massive inefficiencies. 

The industry is ripe for digitization. And, by shifting to make data driven decisions, you can optimize performance and productivity, which means more business for your business.

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Author: Steve James

3 Keys to Launching a Successful ABM Program

You’ve probably heard of account-based marketing. It’s a hot topic right now among B2B marketers.

So, on this episode of the Streamlined podcast, Steve Robinson, Founder and CEO at Brilliant Metrics, came on the show to break it down for us, to help you determine if an ABM program might be right for your business.

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Author: Steve James

What Makes an Effective Marketing Video (Hint: Not Quality)

You’ve got a product that’s been around for generations. Demand is a no-brainer, so why even bother marketing it? (Especially when all the new stuff is clamoring for your attention.)

At first it can seem like an easy choice to rely on a product to sell itself versus taking time away from newer products to promote an oldie but goodie.

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Author: Steve James

How Manufacturing Companies Can Get a 15-20% Return on Advertising

You don’t see many video ads in manufacturing.

But here are two numbers proving that needs to change:

15 and 20.

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Author: Steve James

4 Ways to Reach Any Audience With Digital Advertising

Episode 9: Steve James and Jeff Coon

Paid advertising is so effective, it’s downright creepy.

But don’t worry—it’s not illegal, I swear.

There are so many ways to reach your exact right target audience with paid ads that it doesn’t make sense to ignore them.

Yes, doing content marketing organically works . . . it just takes time.

Digital ads, on the other hand, are a shot in the arm.

On today’s episode, Steve and Jeff talk about four different ways to break down digital advertising.

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Author: Steve James

How to Create Reports that People Will Actually Read With Keith Moehring

On today’s episode of Streamlined, our guest is Keith Moehring, VP of Strategic Growth at PR 20/20.  Keith came on the show to talk about how to maximize the effectiveness of your marketing program. Specifically, how to set SMART goals, collect good data, and create great reports that people will actually read.  

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Author: Steve James

How to Unite Sales & Marketing in a Buyer-Driven World

Open communication and clear expectations.

Both are foundational for any relationship… including between your sales and marketing teams.

Seth Lieberman is the CEO at SnapApp where they focus on solving sales & marketing misalignment.

In the current climate, the vast majority of the buyer journey is completed before a potential customer even speaks to your sales rep.

Buyers self-educate. That’s why it’s more crucial than ever for marketing & sales to be aligned.

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Author: Steve James

What are the Top Four Marketing Books You Need to Read Now

There are a lot of fantastic, important marketing books out there, but you don’t know which ones you should read next.

You need to hear our next guest.

Douglas Burdett is the host of The Marketing Book Podcast. (Forbes called it one of 11 podcasts that will keep you in the know.)

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Author: Steve James

What Sales Teams Need in a CRM with John-Erik Pszenny

If you want sales growth, you’ll need a CRM solution.

The good news is that one of the best ones out there is 100% free, forever‎.

That includes unlimited users and contacts.

We recently interviewed John-Erik Pszenny, Principal Channel Consultant at Hubspot, which offers a suite of sales and marketing tools which range from free to enterprise-level pricing for the most advanced functions.

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Author: Steve James