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You need a Video Marketing Mission Statement

Does your company have a YouTube page? 

Odds are, probably.

But do you or anybody at your company actually know the PURPOSE behind that page? Behind creating videos?

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Author: Steve James

The 2 Biggest Mistakes People Make When Pivoting to Video

Video is everywhere. 

There’s a reason apps like Instagram and TikTok are lighting up the digital world right now. 

Because people love video.

It’s personal, it’s customizable, it’s quick, and it’s impactful. 

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Author: Steve James

Marketing the Future of the Packaging Industry

Ray Kondracki is the President of the Kondracki Group a marketing and advertising company that specializes in helping companies in the packaging industry with their marketing and trade show materials.

Ray started out as a marketing manager in Chicago for several years before moving to Wisconsin which would eventually become the future home of the Kondracki Group.

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Author: Steve James

Marathon vs. Sprint: When Success Isn’t Fast

If your selling cycle is 18 months long, you won’t be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then?

On this episode, I talked to Courtney Korselt, Global Marketing Manager, and Jack Hughes, Global Digital Marketing Specialist — both of Bostik.

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Author: Steve James

How Digitization Can Help Your Manufacturing Company Win More Business

Manufacturing is the largest industry in the country. Yet it has the least amount of digitization of any major industry in the world, leading to massive inefficiencies. 

The industry is ripe for digitization. And, by shifting to make data driven decisions, you can optimize performance and productivity, which means more business for your business.

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Author: Steve James

3 Keys to Launching a Successful ABM Program

You’ve probably heard of account-based marketing. It’s a hot topic right now among B2B marketers.

So, on this episode of the Streamlined podcast, Steve Robinson, Founder and CEO at Brilliant Metrics, came on the show to break it down for us, to help you determine if an ABM program might be right for your business.

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Author: Steve James

What Makes an Effective Marketing Video (Hint: Not Quality)

You’ve got a product that’s been around for generations. Demand is a no-brainer, so why even bother marketing it? (Especially when all the new stuff is clamoring for your attention.)

At first it can seem like an easy choice to rely on a product to sell itself versus taking time away from newer products to promote an oldie but goodie.

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Author: Steve James

How Manufacturing Companies Can Get a 15-20% Return on Advertising

You don’t see many video ads in manufacturing.

But here are two numbers proving that needs to change:

15 and 20.

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Author: Steve James

4 Ways to Reach Any Audience With Digital Advertising

Episode 9: Steve James and Jeff Coon

Paid advertising is so effective, it’s downright creepy.

But don’t worry—it’s not illegal, I swear.

There are so many ways to reach your exact right target audience with paid ads that it doesn’t make sense to ignore them.

Yes, doing content marketing organically works . . . it just takes time.

Digital ads, on the other hand, are a shot in the arm.

On today’s episode, Steve and Jeff talk about four different ways to break down digital advertising.

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Author: Steve James

How to Create Reports that People Will Actually Read With Keith Moehring

On today’s episode of Streamlined, our guest is Keith Moehring, VP of Strategic Growth at PR 20/20.  Keith came on the show to talk about how to maximize the effectiveness of your marketing program. Specifically, how to set SMART goals, collect good data, and create great reports that people will actually read.  

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Author: Steve James