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Steve James

Partner at Stream Creative.
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Recent Posts

What Makes an Effective Marketing Video (Hint: Not Quality)

You’ve got a product that’s been around for generations. Demand is a no-brainer, so why even bother marketing it? (Especially when all the new stuff is clamoring for your attention.)

At first it can seem like an easy choice to rely on a product to sell itself versus taking time away from newer products to promote an oldie but goodie.

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Author: Steve James

How Manufacturing Companies Can Get a 15-20% Return on Advertising

You don’t see many video ads in manufacturing.

But here are two numbers proving that needs to change:

15 and 20.

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Author: Steve James

4 Ways to Reach Any Audience With Digital Advertising

Episode 9: Steve James and Jeff Coon

Paid advertising is so effective, it’s downright creepy.

But don’t worry—it’s not illegal, I swear.

There are so many ways to reach your exact right target audience with paid ads that it doesn’t make sense to ignore them.

Yes, doing content marketing organically works . . . it just takes time.

Digital ads, on the other hand, are a shot in the arm.

On today’s episode, Steve and Jeff talk about four different ways to break down digital advertising.

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Author: Steve James

How to Create Reports that People Will Actually Read With Keith Moehring

On today’s episode of Streamlined, our guest is Keith Moehring, VP of Strategic Growth at PR 20/20.  Keith came on the show to talk about how to maximize the effectiveness of your marketing program. Specifically, how to set SMART goals, collect good data, and create great reports that people will actually read.  

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Author: Steve James

How to Unite Sales & Marketing in a Buyer-Driven World

Open communication and clear expectations.

Both are foundational for any relationship… including between your sales and marketing teams.

Seth Lieberman is the CEO at SnapApp where they focus on solving sales & marketing misalignment.

In the current climate, the vast majority of the buyer journey is completed before a potential customer even speaks to your sales rep.

Buyers self-educate. That’s why it’s more crucial than ever for marketing & sales to be aligned.

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Author: Steve James

What are the Top Four Marketing Books You Need to Read Now

There are a lot of fantastic, important marketing books out there, but you don’t know which ones you should read next.

You need to hear our next guest.

Douglas Burdett is the host of The Marketing Book Podcast. (Forbes called it one of 11 podcasts that will keep you in the know.)

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Author: Steve James

What Sales Teams Need in a CRM with John-Erik Pszenny

If you want sales growth, you’ll need a CRM solution.

The good news is that one of the best ones out there is 100% free, forever‎.

That includes unlimited users and contacts.

We recently interviewed John-Erik Pszenny, Principal Channel Consultant at Hubspot, which offers a suite of sales and marketing tools which range from free to enterprise-level pricing for the most advanced functions.

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Author: Steve James

Killer inbound marketing tips from the guy who wrote THE book on it

If you REALLY want to be above average with your inbound marketing then you should check out the insights from our interview with Todd Hockenberry, founder of Top Line Results and co-author of the book Inbound Organization.

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Author: Steve James

Sharing Information Is Good for Business with Mark Floisand

Seventy percent of B2B buyers’ purchase journeys are accomplished before they contact the manufacturer. They’re exploring the website, looking at chat boards, and collecting information to decide whether or not they're even going to get in touch. You have to put your best foot forward digitally.

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Author: Steve James

Harnessing The Power of LinkedIn for 2019 with Wayne Breitbarth

There’s no denying that LinkedIn is a fantastic tool.

So then why do so many business professionals struggle with how to use it effectively? What are they doing wrong?

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Author: Steve James