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Todd Hockenberry

Todd Hockenberry is the founder of Top Line Results, a management consulting firm specializing in revenue growth for B2B and manufacturing companies. Todd is the co-author of "Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles".

Recent Posts

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 5)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

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Author: Todd Hockenberry

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 4)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

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Author: Todd Hockenberry

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 3)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

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Author: Todd Hockenberry

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 2)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

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Author: Todd Hockenberry

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 1)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

To create predictable revenue growth, manufacturing companies need to change their thinking about how they view buyers. The old formula of hiring a salesperson, going to the same trade shows, knocking on prospects doors, and cold calling no longer works to build a predictable revenue stream. Buyers, and the way they find information, evaluate options, consider vendor choices, and make decisions have changed. Has your thinking about buyers changed accordingly? We hear a lot of talk about buyers changing but we have seen little evidence that manufacturing companies have changed to meet buyers where they are today.

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Author: Todd Hockenberry