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Website Redesign & Product Configurator
Cincinnati Test
Systems

A Self-Service Platform Built for a Complex Parts Catalog

Cincinnati Test Systems sells highly technical parts across thousands of SKUs, and purchases always started with a phone call. Stream Creative rebuilt the CTS website as a data-driven e-commerce platform. The rebuilt website eliminated manual quoting for stock inventory and created a new self-service experience for customers, along with a faster backend for the CTS team.
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One platform, built for complexity

A Smarter Digital Platform

The streamlined CTS site lets both customers and the sales team quickly find the right product using interactive filters rather than digging through scattered categories. Customers can also log into a private, secure portal to build and save quotes, access locked technical resources, and review past RFQs.

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Complete sales integration

Built for Customers, Used by Sales

CTS's sales team adopted the same tools built for customers to support their sales efforts, such as integrating the online product finder during calls instead of relying on older reference materials.

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Do You Have
a Complex Problem?

Give us a shout. We love getting our hands dirty.