Let's Look At Some Real-World Examples

The below video will walk you through several examples of how we work with our clients to develop marketing plans that are tailor-made for their unique needs.

Goals, Teams & Budget Scenarios

An important aspect of developing a successful marketing program is having a clear understanding about your company goals, budget allocation and the size and skills of your current team. Understanding these parameters helps us to build a plan that fits your needs. When it comes to resource allocation, a few key factors play a big part in what the investment looks like.

  Velocity

How quickly do we need to reach our goal? Are there key dates and events that we're targeting?

  Competition

Do you have a lot of competition and how aggressively are they marketing to your prospects?

  Geography

Are we targeting prospects locally, nationally or internationally? What is your current market presence?

There are a lot of tactics and channels that we can be investing in. Our job is to find the right mix that works for your company.

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Budget Scenarios for Monthly Marketing Services

Below, we've included some sample scenarios on the type of investment required to run a successful, ongoing marketing program. Included in these scenarios are sample goals, team member allocation and services, along with a rough monthly budget. We'll work with you to determine which plan best matches your needs. 

Let's dive in.

SCENARIO 1

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Goals:

Increase brand awareness, establish thought
leadership, enhance company reputation and
improve lead generation.

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Account Team:

Project Manager, Public Relations Director, Marketing Director, Social Media Specialist, Paid Media Director, SEO Specialist, Creative Director, Web Developer.

Sample Services/Tactics:

  • Research, strategy and plan development
  • Audience definition & list development
  • Subject matter expert (SME) / key-people interviews
  • Key-people bio creation / enhancements
  • Spokesperson training
  • Story development and pitching to media outlets
  • Press release creation and distribution
  • Event planning, execution and support
  • Media monitoring and reporting for PR
  • Digital press room creation
  • SEO optimizations (to support PR goals)
  • Social media support, content/asset creation, publishing and reporting
  • Paid digital media promotion (PPC) - Paid media budget is a separate, third party cost
  • Graphic design support

Rough Cost: $7,000 – $9,000 per month

SCENARIO 2

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Goals:

Increase brand awareness, establish thought
leadership, enhance company reputation, improve
lead generation and close rates.

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Account Team:

Project Manager, Public Relations Director, Marketing Director and team of copywriters, Social Media Specialist, Paid Media Director, SEO Specialist, Creative Director and team of designers, Web Developers.

Sample Services/Tactics:

  • Research, strategy and plan development
  • Audience definition & list development
  • Subject matter expert (SME) / key-people interviews
  • Key-people bio creation / enhancements
  • Spokesperson training
  • Story development and pitching to media outlets
  • Press release creation and distribution
  • Event planning, execution and support
  • Media monitoring and reporting for PR
  • Digital press room creation
  • SEO optimizations (to support PR goals)
  • Social media support, content/asset creation, publishing and reporting
  • Paid digital media promotion (PPC) - Paid media budget is a separate, third party cost
  • Graphic design support
  • Content marketing strategy and plan development
  • Ongoing (monthly) content research, writing and distribution
  • Ongoing SEO (to support content marketing goals)
  • Enhanced paid advertising & asset creation (eg: TV, radio, outdoor, OTT, retargeting, etc.)
  • Lead generation campaign(s) development and support
  • Conversion rate optimization (CRO) audit and improvements

Rough Cost: $10,000 – $12,000 per month

SCENARIO 3

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Goals:

Increase brand awareness, establish thought leadership, enhance company reputation, improve lead generation and close rates, identify and improve operational efficiencies and ease of doing business, and up-skill
your current employees.

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Account Team:

Project Manager, Public Relations Director, Marketing Director and team of copywriters, Social Media Specialist, Paid Media Director, SEO Specialist, Creative Director and team of designers, Web Developers, Videographer, Sales Enablement Specialist, AI and Automation Specialist

Sample Services/Tactics:

  • Research, strategy and plan development
  • Audience definition & list development
  • Subject matter expert (SME) / key-people interviews
  • Key-people bio creation / enhancements
  • Spokesperson training
  • Story development and pitching to media outlets
  • Press release creation and distribution
  • Event planning, execution and support
  • Media monitoring and reporting for PR
  • Digital press room creation
  • SEO optimizations (to support PR goals)
  • Social media support, content/asset creation, publishing and reporting
  • Paid digital media promotion (PPC) - Paid media budget is a separate, third party cost
  • Graphic design support
  • Content marketing strategy and plan development
  • Ongoing (monthly) content research, writing and distribution
  • Ongoing SEO (to support content marketing goals)
  • Enhanced paid advertising & asset creation (eg: TV, radio, outdoor, OTT, retargeting, etc.)
  • Lead generation campaign(s) development and support
  • Conversion rate optimization (CRO) audit and improvements
  • Sales process improvements, training and design support
  • Rich media (eg: video, webinar, podcast) - plan development, creation and distribution
  • AI consulting, training and agent(s) and co-pilot(s) development
  • Sales and marketing automation consulting and development
  • Website app(s) design & development (eg: calculators, configurators, virtual tours)

Rough Cost: $13,000 – $16,000 per month