In this episode of the Marketing Magnified Podcast, host Bridget Leach from Stream Creative chats with colleague Mary Jo Preston, Media and Special Events Director. Mary Jo shares her valuable insights on how to secure top-tier speakers for your events by leveraging relationships and networks. Discover the strategies that have made their flagship event, Experience Inbound, a success for over a decade. From utilizing internal team talent to scouting nationally recognized names, Mary Jo reveals the secrets behind their effective speaker selection process.
Topics discussed in this episode:
- The importance of leveraging relationships and networks to discover and secure great speakers for events.
- Strategies for utilizing internal talent and surveying event attendees to identify valuable speaker topics and potential speakers.
- The benefits of maintaining strong relationships with past speakers and using LinkedIn to stay connected and find future speakers.
Connect with Mary Jo here.
