I think most companies these days know they need to get involved with social media. But what typically prevents them from taking the leap is “their lack of understanding” – (their words, not ours). Our belief is that every human being was born to use social media.
Humans are social creatures – some of us are more social than others, but even the most introverted people have social circles they communicate with. People need human interaction and a sense of belonging in order to survive. With the power and size of the world wide web, there is truly a group for everyone!
Business people are typically very social individuals who understand the importance of networking and the importance of “being visible.” These individuals typically belong to several groups such as the Chamber of Commerce, their local Rotary Club, industry-related organizations, etc. So, for these folks, social media should just be so natural for them.
Social media is simply the online version of the forementioned organizations. The same rules apply. You wouldn’t attend your first Chamber meeting and ask everyone there to buy your products, so why would you join an online network and immediately try to “sell your wares”? You must bring value to the group, build trust and develop meaningful relationships before you see the real benefits of these networking groups.
The other advantage to joining offline networking groups is the ability to put a human face with a company logo. By being an active part of your networking group, you get a chance to showcase your personality and expertise. The same applies to online networking as well. For example, you can write a blog about a niche that you know well and become a thought leader and industry expert in that area. Or you can answer a few questions on LinkedIn Q&A. You can also publish a video podcast on YouTube that allows customers to see your face and showcases your personality. Allow them to get to know you before they actually know you.
So, don’t get caught up in the technology or terminology of social media. It’s still, and always will be, about connecting with human beings and that’s something we were all born to do.
