<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1482386938726745&amp;ev=PageView&amp;noscript=1">

Jeff Coon

Recent Posts

5 Ways Inbound Marketing Will Work For Your Manufacturing Company

The landscape of marketing among manufacturing companies is changing. If your company is still relying solely on outbound marketing (traditional advertising) by using print ads, trade shows, telemarketing and other costly tactics to generate new business by pushing messages outward – you are sure to experience something our partners at HubSpot call the “Oh S**T” Moment.

This is the moment when you realize that it is not only people looking for a Black Friday deal, a new phone or an electronic item that use Google for their search. Did you know that over 90% of B2B buyers (including those researching new manufacturing equipment and services) start their research online? If your potential customers can’t find you, they may find your competitor. And there is that moment…

Read more
Author: Jeff Coon

What Makes or Breaks Digital Content: Q&A Video with Andy Crestodina of Orbit Media Studios

Andy Crestodina established one of Chicago's premier web design and development agencies fifteen years ago, Orbit Media Studios, but admits that there is some brand confusion around the company’s services provided and practices preached. As the author of “Content Chemistry” and founder of Content Jam in Chicago, so much of Andy’s expertise revolves around educating marketers about content marketing.

He says that his team takes the approach of “building cars AND teaching drivers ed.” While his company focuses on web design, they understand the importance of providing education to marketers that goes deeper into SEO, analytic conversion, content strategy and much more.

Read more
Author: Jeff Coon

Take Bottom of the Funnel Offers to the Next Level with “Request A Sample”

Converting bottom of the funnel leads to customers may be the most critical stage of your sales funnel. At this point you’ve captured a prospect’s attention through blog articles, tip sheets, ebooks and more. Now is the point where if you offer a unique product or service, a “request a sample” opportunity could be the next phase that ultimately seals the deal. This step can be particularly valuable if the product and service you offer is complex, best explained visually, and showcases superior features offered within your industry.

Read more
Author: Jeff Coon

Secrets To Creating A Lead-Generating EBook For Manufacturers

Creating a lead-generating ebook can be especially challenging for manufacturers given the complexity of their products and services. Understanding the unique challenges and interests of key personas for a particular product group is the first step to developing valuable content and determining a direction for a design that appeals to the reader. At the start of the ebook development process, it’s important to keep in mind that regardless of the ebook’s theme, its ability to teach, inspire and motivate are the ultimate elements for success.

Read more
Author: Jeff Coon

Serve Up Sales With Content Marketing

I like to think of a great content marketing plan like an exceptional server at your favorite restaurant. There are a few key ingredients that go into creating an effective content marketing plan that serves up more visitors, leads and sales.

Read more
Author: Jeff Coon

Core Dynamic Web Content Concepts - What Marketers Need To Know Now

We discuss quality content with our customer partners on a daily basis and most know that it is an essential component to marketing success. As our ability to target messages with dynamic content expands, so does the need to create content that provides an educational, exciting and inspiring experience for web visitors and email recipients. The best way to ensure content is relevant to both current customers and prospects is not necessarily about changing your message, but customizing it with dynamic content. In order to do this effectively, you need to know something about the preferences of those you are targeting.  You’ll be hearing a lot more about dynamic content in the future but for now, here’s an introduction and what you need to know:

Read more
Author: Jeff Coon

HubSpot Launches Inbound Experience & Content Optimization System

This week, 5,000+ marketers from around the world have come together in Boston, MA for Inbound 2013 – a four-day event hosted by HubSpot featuring more than 100 keynote sessions, product demonstrations and entertainment.  The Stream Creative team is onsite and not only are we learning from colleagues representing other parts of the country and sharing a bit of our own expertise, we are hearing all about the incredible new product offerings being launched this week by HubSpot.  One of the biggest announcements happened today with the unveiling of The Content Optimization System, Social Inbox and Signals. Here’s the latest on what HubSpot platform users have to look forward to with many more details to come…

Read more
Author: Jeff Coon

5 Reasons Video Should Be Integrated Into Your Marketing Plan

A common misconception among marketing pros is that online video might not be the easiest content technique to take on. While in some cases that may be true, creating good video content can be done effectively at low cost and with little time commitment. This is one of the many reasons why more businesses are allocating the time and resources to ensure that video content is integrated into their marketing plan and social strategies.

Read more
Author: Jeff Coon

Grow Internal Content Producers: 10 Steps for Marketing Success

blog internal contentWe meet with marketing professionals frequently and many are solely responsible for creating content for email, social media, blog and inbound marketing strategies. When we ask who and what departments these individuals work with to help generate ideas and stories for their channels, we oftentimes hear that the task never moves outside the marketing department or if it’s a one-person role, the marketing manager’s personal day-to-day responsibilities.  Our question is always the same: If you don’t step outside your silo, how can you avoid quality and consistency issues, burnout or most importantly, tell the full story?

Read more
Author: Jeff Coon

Website Redesign: More Marketing than IT

Are you considering redesigning your website? Be sure to think about it from a marketing perspective more than from an IT perspective. In other words, focus on the messaging and content rather than the functionality. 

website redesign
Read more
Author: Jeff Coon