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What Makes or Breaks Digital Content: Q&A Video with Andy Crestodina of Orbit Media Studios

Andy Crestodina established one of Chicago's premier web design and development agencies fifteen years ago, Orbit Media Studios, but admits that there is some brand confusion around the company’s services provided and practices preached. As the author of “Content Chemistry” and founder of Content Jam in Chicago, so much of Andy’s expertise revolves around educating marketers about content marketing.

He says that his team takes the approach of “building cars AND teaching drivers ed.” While his company focuses on web design, they understand the importance of providing education to marketers that goes deeper into SEO, analytic conversion, content strategy and much more.

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Author: Jeff Coon

New website redesign leads to 167% increase in visitors and 235% increase in leads.

There’s an old expression “The cobbler’s children have no shoes”.  Prior to this year, I felt this expression accurately described our own website.  This saying sums up how professionals can sometimes fall into the trap of not applying their skills to their own business.  

At Stream Creative, it’s our passion to exceed our client’s expectations and too often this comes at the expense of our own marketing efforts. Well, in late 2016 we decided to do something about it.  We needed to do a better job treating ourselves as a client.  

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Author: Brian Brinkman

6 Essential Tips for Building Proper Website Structure

Hopefully, after going over the 3 reasons you should be using Google Webmaster Tools, you’re seeing the importance of a properly working and updated website. To help you with your efforts maintaining a top-notch website, we’re going to focus on the website structure next – another vital part of your website.

website development
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Author: Monica Madsen

Informal Study: iPads Turn Kids into Freaks

This is a formal warning to all parents with young children: iPads, smartphones and technology will turn your kids into freaks. They will no longer want to press buttons and will think that all devices function via touchscreen technology.

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Author: Jeff Coon

Inbound Marketing Weekly Recap - Sept. 26 - 30

Building your website is a big step toward getting found online. To have an effective and useful website, you must go through steps of testing, add valuable content, and make adjustments as feedback comes in so you can watch your business grow! Here are some articles that offer advice and tips for testing your website and using landing pages to capture more leads and customers.

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Author: Monica Madsen