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The Challenge:

RIDE Adventures, a custom motorcycle adventure tour company, already offered a mobile-friendly website, but felt it was not providing the best mobile experience possible. The company wanted to simplify its search function to make it easier for the mobile user to find a desired tour.

The Solution

To simplify the process, Stream Creative created a custom filtering system in the HubSpot COS using blog feeds and custom modules.


The tour page design and tagging system features:

  • The option to filter tours by location, tour type, specific motorcycles, price range and tour dates
  • Custom card modules for each tour, providing users with quick information about each tour
  • Mobile device slide-out menu gives the user the same filter options they would have on a desktop
 
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The Results

Creating a seamless filtering option for the user provided a significant increase in time spent on Tours By Type page. This provided users an easy view of the tour offerings available during the times and price range they desire. This page also became a great sales tool for Ride to use during their conversations with prospects. The Tour page on mobile offers a similar experience and allows users on mobile, table, or desktop to view the same options. This was an important feature based on traffic from mobile.

  • Increased Visitor flow to Tour Pages
  • Decreased Bounce Rate
  • New Tour Filtering Option

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