Driving Inbound Marketing Results in 2018

Presented by Steve James, Partner at Stream Creative

In this presentation, Steve explains how to build a successful integrated inbound marketing plan that not only gets results but allows you to prove those results to your clients, your boss, and your sales team.

You’ll learn about inbound marketing, why it works, and a playbook you can use to attract leads and customers. 

  • Identify and define the buyers you want to attract.
  • Build your inbound campaign as the foundation for your integrated marketing plans.
  • Learn about free and paid online tools that can help companies effectively and efficiently execute an inbound strategy and measure the results of their efforts. 

Resource links:

Interview questions: bit.ly/SCresource18
Pillar page example 1: bit.ly/PillarExample1
Pillar page example 2 (HubSpot): bit.ly/hubspot-strategy
RankBrain: bit.ly/SCrankbrain
Inbound Events: streamcreative.com/events 
 

 

View Presentation Slides

 

ABOUT STEVE JAMES

Steve James is a partner at Stream Creative, a full-service integrated marketing agency and HubSpot Platinum Certified Partner located in Brookfield. Steve spent 7 years in Milwaukee’s advertising and marketing industry before opening Stream Creative in 2006. Known as the resident “early adopter” in the office, Steve has a passion for learning about the latest technology, digital strategy, and inbound marketing tools. Steve is a social strategy expert, Facebook advertising aficionado, and HubSpot Accredited Trainer.

Additionally, he provides consultation to clients on digital marketing strategy, website development, branding, data and analytics and more. Steve brings a multitude of digital marketing and design services both in print and web to Stream Creative. He truly enjoys working directly with the clients he serves and appreciates the many relationships he’s developed over the years.

Looking for a speaker or trainer for your upcoming conference or workshop?

Learn more about how Steve teaches business owners, marketers, and other sales professionals using visual storytelling!

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