Sam Mallikarjunan: How To Survive The Future
If you feel like business is becoming more competitive and the pace of change is accelerating so fast you can barely keep up, you are not wrong. You’re also not alone.
We have to change the way we think and change the way we design our companies in order to survive the new reality.
Steve James: How To Amplify Your Inbound Strategy With Facebook Ads
Discover how to reach your specific audience using a campaign framework that delivers marketing qualified leads.
Learn how to build awareness, trust and conversions using your inbound content in Facebook’s evolving ad platform.
Jeff Coon: How To Close More Leads With Science-Based Sales Pages
Combine best-practices in visual communication and branding with research from neuroscience and behavioral science to help a prospect make a buying decision.
Leverage custom sales pages to more clearly communicate your unique selling proposition, establish trust with a prospect and create efficiencies in your sales process.
In this session, Jeff will walk through a sales page template that you can implement at your company to shorten the sales cycle and improve your closing rate.
Jen Spencer: Take Your Startup From $0 to $2M In One Year With Nothing But Inbound
Last year, Jen and her team took Allbound, a SaaS startup, from $0 to $2M, and they did it all with inbound marketing and sales.
In this presentation, Jen will outline the exact steps Allbound took to reach $2M with inbound marketing. She’ll walk you through:
• How to understand your buyer as an early-stage startup
• How to leverage buyer insights and the buyer journey to create deal-winning content
• How Allbound ultimately convinced its board that inbound was more effective than outbound
Britney Muller: The Future Of Search
Search, machine learning, user-technology, and marketing landscapes will continue to change rapidly.
Receive the tools and executable-tactics necessary to adapt to an ever-changing digital marketing landscape.
Mike Grahl: The Digital Assit: Marketing Automation To Grow And Fuel The Sales Pipeline
The goal of capturing data and understanding a target audience is the ability to deliver relevant communication at the appropriate time, allowing for a customized level of engagement.
When implemented inside owned and paid marketing strategies, marketing automation can increase conversion rates by advancing prospects through the various stages of sales opportunities and ultimately drive sales.
This case study will highlight how the Milwaukee Bucks implemented a content distribution plan founded in the acquisition of prospect data
Tony Gnau: Baiting The Hook: Using Video Storytelling To Build Trust And Help Make Sales
Storytelling can be crucial for any business wanting to connect with its customers. Couple it with video and you have a match made in marketing heaven.
In this session you’ll learn how to produce stories that connect with customers, earn their trust, and help the company make sales.
Shree Kalluri: How To Build Trust With Your Audience Using Inbound Marketing
Everyone wants to sell their product or service, but how do you build trust with your audience before the pitch?
Learn how Forte used an inbound approach to position themselves as the thought-leader in the clinical research industry, generating year over year sustainable growth and a Net Promoter Score (NPS) of 100.
Paul Klebanov: 3 Unconventional Ways To Hack Your Funnel Into A Conversion-Driving Machine
Your sales funnel could use more leads. A lot more leads. And most importantly, leads that convert – day-in, day-out. Paul Klebanov learned a few hard lessons in funnel optimization – he once lost almost 10K! – but came out of it a better marketer. And now he’s ready to pass on his conversion secrets to you – from content marketing and PPC tactics, to more unconventional strategies people are just starting to talk about – so you can start making your ROI dreams a reality.
Greg Linnemanstons: Inbound Playbook Essentials: Building The Plan You Need For An Effective Launch!
Perhaps the most crucial element of an inbound marketing approach is the marketing plan. The plan is the foundation of everything you’ll do and outlines in detail the steps you’ll take to execute it.
Attendees to this session will get an overview of how a powerful, actionable inbound marketing plan is created and the steps that must be completed in order for the plan to result in qualified leads who turn into customers.
Nicole Mertes: Aligning Sales & Marketing By Mapping The Buyer's Journey
Your team is likely creating content based on your target personas – but have you properly mapped the Buyer’s Journey for these personas? Only by doing this will you know the best topics (and content formats) for the different stages of their journey, and how to leverage this with your sales team.
Leave with actionable ideas to refine your content strategy, create smarter lead nurturing campaigns, and excite your sales team!
Inbound Users & Experts, Unfiltered - Panel Discussion
Inbound marketing is a remarkably powerful and indisputably successful approach that’s helping industries of all types grow their businesses. But it’s also not a quick-fix, turnkey, “set it and forget it” kind of approach. It takes time and resources, not to mention discipline, open-mindedness, and, to some extent, patience.
One way to help streamline the process of learning – and of realizing long-term success – is to ask those who’ve been in the trenches. This panel of companies leveraging this approach and the agencies helping them do it is ready to share stories and provide tips and ideas to help you deftly navigate your own journey with inbound…and avoid some of the issues they had to face.
PDF of the panel discussion presentation
