Engineering Resource Center

Lead-Generating Offer Represents Innovative Capabilities

ENGINEERING RESOURCE
CENTER

The ERC needed a bottom of the funnel, lead-generating tool that also showcased their unique capabilities.

The Engineering Resource Center (ERC), a provider of plastic prototype development services, is truly unique within their industry. Offering rapid prototyping services, the company provides highly specialized techniques that are best understood by showing real part samples.

Direct mailer to high level prospects

In lieu of creating a standard paper brochure mailer,
Stream Creative worked with the ERC team to develop the MOJO box.

The MOJO Box mailer was designed to replicate the look and feel for the metal mold in which a plastic prototype part is created. The exterior incorporates graphics that showcase the attributes of an ERC mold, along with the company’s positioning statements. The inner flap of the box highlights key messaging.