With the announcements at UNBOUND 2026, AI is clearly moving into a much bigger role within HubSpot.

Manufacturing marketing has never played by the same rules as the rest of B2B. The structure of a single deal can require the input of several customer representatives, a long, multi-layered sales cycle, and marketing efforts that must support buyers across multiple stages and touchpoints.

If you’ve been watching your traffic dashboards trend red over the past year, you’re not alone, and you’re not doing anything wrong. The internet that marketers built their playbooks on has fundamentally changed, and the old rules don’t apply anymore.

Artificial intelligence is fast, but Mike Kaput, Chief Content Officer at SmarterX and co-host of The Artificial Intelligence Show, set his own speed record at Stream Creative’s recent marketing conference.

For the average person, coding and programming have always felt quite out of reach. Coding can be intimidating, and used to require advanced knowledge to attempt successfully.