Inbound Marketing Weekly Recap - Nov. 14-18

Author: Monica Madsen

Build a great website that creates brand awareness and generates leads. This is any businesses’ goal when going through the process or creating a website, or even social networking profile. What steps should a business take to build a website that links their needs to the needs of their customers? Check out this week’s website checklist to see if your website meets all the requirements.

25 Must-Haves for a Remarkable Website

“Turn your website into an inbound marketing machine,” says Jessica Meher of Hubspot. Build a website that integrates the latest technology and key elements that engage with your audience. In this article:

  • Use search and sharing tools
  • Provide quality information
  • Use call-to-actions and landing pages

10 Point Website Optimization Checklist

Any website or profile a business creates should be appealing to both search engines and the audience. Follow these ten components to optimize your website to attract more visitors and get a better ranking in search engines. In this article:

  • Use headlines to separate sections
  • Provide internal links
  • Provide a quality meta description

Is Your ‘About Us’ Page Effective?

To build brand awareness, it is important to be creative in how you present your business team. If an audience is intrigued by the team’s background, there are better odds of getting business from them. Kevin B. Levi, of Marketing Profs, gives a “Winning Formula” to create an effective ‘About Us’ page. In this article:

  • Create an elevator pitch about the business
  • Share what sets your business apart from others
  • Create content for your targeted audience

Topics: Hubspot VAR, Lead Generation, Web Optimization, Brand Awareness, Business, Content Marketing