Marketing Conferences vs Workshops, Which is Right for You?

Are you ready to take your digital marketing skills to the next level?

The best way to keep up with the latest marketing trends and technology is to invest in your own education. Stay ahead of the curve by attending marketing conferences and workshops and learning from thought leaders and industry professionals who share their insights, tips, and tricks to meet and exceed marketing goals.

But how do you decide which is right for you?

Well, that depends on what you want to learn and how you learn best.

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Author: Mary Jo Preston

5 Work Ethic Traits ChatGPT or Any AI Tool Can’t Give You

In today's rapidly evolving business landscape, you've likely tried various AI tools in your workplace. As a marketer, I wholeheartedly acknowledge the advantages of these tools in enhancing efficiency and conducting research. However, in a leadership role, I firmly believe you can’t use ChatGPT or other AI tools to install good work ethic traits.

Having good mentors, comprehensive training (including failure and mistakes), and individuals eager to learn from the ground up remains unparalleled. Before the AI Champions interject, I’m not encouraging the Rise of the War With Machines (or am I?)

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Author: Mary Jo Preston

10 Must-Have iPad Apps for Interactive Business Presentations

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Apple iPads and mobile devices have become essential business tools across the globe since their release in the late 2000s.

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Author: Steve James

Social Media Ethics: Why You Should Have a Policy

Now ingrained into the very fabric of our culture is social media; there’s no escaping it. And in the workplace? It’s just the same. Social media has become a valuable business tool to connect with customers, promote your brand, and expand on your online marketing voice. It can even be fun! 

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Author: Steve James

Grow Internal Content Producers: 10 Steps for Marketing Success

blog internal contentWe meet with marketing professionals frequently and many are solely responsible for creating content for email, social media, blog and inbound marketing strategies. When we ask who and what departments these individuals work with to help generate ideas and stories for their channels, we oftentimes hear that the task never moves outside the marketing department or if it’s a one-person role, the marketing manager’s personal day-to-day responsibilities.  Our question is always the same: If you don’t step outside your silo, how can you avoid quality and consistency issues, burnout or most importantly, tell the full story?

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Author: Jeff Coon

5 Resources for Setting Up Your Company Page on LinkedIn

Do you have a LinkedIn Company page? Do you know what should be included in a company page? Do you know how to successfully use a LinkedIn page?

LinkedIn Company Pages
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Author: Monica Madsen

3 Sure-Fire Ways to Create the Best Business Blog

Once upon a time there was a small business that started blogging in hopes to increase its website traffic. After spending many hours, months, and even years of consistent blogging, the business grew. The blog turned into a great marketing tool for the business. It became a marketing machine, generating leads, setting the small business apart as an industry leader.  

Create the Best Business Blog
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Author: Monica Madsen

Content Creation Strategies for Your Business

One of the most overused and misapplied phrases in internet marketing history was stated in a 1996 speech given by Bill Gates.  That phrase?  “Content is King.”  Using content in your website makes sense.  It's been proven that the search engines love certain kinds of content creation, however, what many website owners don't realize is that the search engines will also penalize sites if they use the wrong kind of content. 

content creationg strategies
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Author: Monica Madsen

The Evolution of Outbound Marketing to Inbound Marketing

Most people know and understand traditional or outbound marketing -- after all, we're inundated with it in the form of radio and television commercials, print advertising, billboards and constant online advertising.  But how many companies really know what inbound marketing is, and have a deep understanding of how to effectively generate loyal customers and convert "lookers" into buyers? 

transform your marketing
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Author: Monica Madsen

7 iPad Apps for Your Small Business Inbound Marketing Efforts

Traditionally, small and medium sized businesses have been placed at a marketing disadvantage. Television, radio, and even print advertising, can often be too expensive for most locally owned businesses, therefore making any kind of traditional advertising out of reach. However, with the popularity of inbound marketing teaming up with online marketing, now small and medium sized businesses have discovered that it's a game changer.

ipad apps for inbound marketing
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Author: Steve James