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Grow Internal Content Producers: 10 Steps for Marketing Success

blog internal contentWe meet with marketing professionals frequently and many are solely responsible for creating content for email, social media, blog and inbound marketing strategies. When we ask who and what departments these individuals work with to help generate ideas and stories for their channels, we oftentimes hear that the task never moves outside the marketing department or if it’s a one-person role, the marketing manager’s personal day-to-day responsibilities.  Our question is always the same: If you don’t step outside your silo, how can you avoid quality and consistency issues, burnout or most importantly, tell the full story?

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Author: Jeff Coon

5 Resources for Setting Up Your Company Page on LinkedIn

Do you have a LinkedIn Company page? Do you know what should be included in a company page? Do you know how to successfully use a LinkedIn page?

LinkedIn Company Pages
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Author: Monica Madsen

3 Sure-Fire Ways to Create the Best Business Blog

Once upon a time there was a small business that started blogging in hopes to increase its website traffic. After spending many hours, months, and even years of consistent blogging, the business grew. The blog turned into a great marketing tool for the business. It became a marketing machine, generating leads, setting the small business apart as an industry leader.  

Create the Best Business Blog
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Author: Monica Madsen

Content Creation Strategies for Your Business

One of the most overused and misapplied phrases in internet marketing history was stated in a 1996 speech given by Bill Gates.  That phrase?  “Content is King.”  Using content in your website makes sense.  It's been proven that the search engines love certain kinds of content creation, however, what many website owners don't realize is that the search engines will also penalize sites if they use the wrong kind of content. 

content creationg strategies
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Author: Monica Madsen

The Evolution of Outbound Marketing to Inbound Marketing

Most people know and understand traditional or outbound marketing -- after all, we're inundated with it in the form of radio and television commercials, print advertising, billboards and constant online advertising.  But how many companies really know what inbound marketing is, and have a deep understanding of how to effectively generate loyal customers and convert "lookers" into buyers? 

transform your marketing
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Author: Monica Madsen

7 iPad Apps for Your Small Business Inbound Marketing Efforts

Traditionally, small and medium sized businesses have been placed at a marketing disadvantage. Television, radio, and even print advertising, can often be too expensive for most locally owned businesses, therefore making any kind of traditional advertising out of reach. However, with the popularity of inbound marketing teaming up with online marketing, now small and medium sized businesses have discovered that it's a game changer.

ipad apps for inbound marketing
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Author: Steve James

How NOT To Use QR Codes In Your Marketing

I applaud companies and inbound marketers for taking a chance and testing new technologies such as QR codes (abbreviated from Quick Response Codes). After all, an important part of inbound marketing is testing and measuring. But the excitement of new technology can sometimes cause marketers to use tactics that leave me asking the question, "I wonder what they were thinking?" qr codes marketing

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Author: Jeff Coon

Social Media Ethics: Why You Should Have a Policy

As we all know too well, most interactions and communication is done online using a wide variety of social networks. What may not be taken into consideration is the role ethics plays with online sharing and communication, or that there needs to be a place for ethics in social media.

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Author: Monica Madsen

3 Tips for Inbound Link Building to Increase SEO

Part of an inbound marketing strategy is optimizing your content so that it can be found in search engines. Another major part of the strategy is link building from outside sources.  

Inbound Link Building
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Author: Monica Madsen

Build Brand Loyalty with Punchh

As a consumer, have you ever used a “loyalty” or “rewards” punch card? You know the kind that offers you something free after a certain amount of purchases. Have you ever lost that card?

Punchh App
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Author: Monica Madsen