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CRO: Getting Marketing Conversions with Justin Rondeau

What is conversion rate optimization? And how can it help you grow your business?

If anyone understands the science of conversion rates, it's Justin Rondeau. Being the Director of Marketing at DigitalMarketerRondeau has spent his entire career working on optimization campaigns and has run hundreds of tests for both B2B and ecommerce brands and has analyzed 3,000+ tests across virtually every industry.

Through his research he has learned that when trying to optimize a campaign or landing page there are only four fundamental things that actually impact conversions: 

  1. The Offer 
  2. The Articulation
  3. The Targeting 
  4. The Design 
Naturally we were interested in learning more! 
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Author: Steve James

Q&A with Paul Roetzer: On A Webinar Series You Can’t Miss

In August 2014, our good friend, Paul Roetzer, CEO of PR 20/20, released his latest book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Paul’s book focuses on processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint includes key principles focusing on performance goals, digital transformation, creating a modern team and more. As a deeper-dive into the core concepts discussed in his book, Paul is offering a live online event: The Marketing Blueprint Webinar Series beginning February 10 at 1pm.

We recently chatted with Paul about some of the key takeaways participants will obtain through this series:

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Author: Steve James

How You Can Create the Best Thank You Page to Keep Users Engaged

It is a common courtesy to thank someone when they have done something for you. The same courtesy should be made when someone downloads something from your website. A “thank you” page should be created, which delivers the content promised on the landing page.

Create the Best Thank You Page
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Author: Monica Madsen

Best Practices for Perfecting the Conversion Process

Is your website attracting visitors but not converting them into leads? Not sure where you’re going wrong? You may need to update your conversion process. And your website may need to be made more actionable to help guide your visitors through the buying cycle.

Best Practices for Perfecting the Conversion Process
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Author: Monica Madsen