You’ve probably heard of account-based marketing. It’s a hot topic right now among B2B marketers.
So, on this episode of the Streamlined podcast, Steve Robinson, Founder and CEO at Brilliant Metrics, came on the show to break it down for us, to help you determine if an ABM program might be right for your business.
What we talked about:
- What exactly is ABM?
- When should you start considering ABM?
- What are the keys to a successful ABM program?
- What tools do you need to execute your program?
- What are some challenges organizations often face when it comes to ABM?
“If your organization doesn't ever touch the end buyer, then ABM as a mechanism of marketing to your end user is not going to fit.” — Steve Robinson"
Check out these resources we mentioned during the podcast:
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