Paid advertising is so effective, it’s downright creepy.
But don’t worry—it’s not illegal, I swear.
There are so many ways to reach your exact right target audience with paid ads that it doesn’t make sense to ignore them.
Yes, doing content marketing organically works . . . it just takes time.
Digital ads, on the other hand, are a shot in the arm.
On today’s episode, Steve and Jeff talk about four different ways to break down digital advertising.
”You could have the best piece of content, but if you haven’t thought through who would be interested in addition to your prospects, it could fall on deaf ears.” - Jeff Coon
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