Open communication and clear expectations.
Both are foundational for any relationship… including between your sales and marketing teams.
In the current climate, the vast majority of the buyer journey is completed before a potential customer even speaks to your sales rep.
Buyers self-educate. That’s why it’s more crucial than ever for marketing & sales to be aligned.
“As marketers, our job is to earn the right for a sales call… We have to earn the right to get on the phone with a prospect.” - Seth Lieberman
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