Revenue is a Flywheel, not a Funnel with Sunny Manivannan

Author: Steve James


We’re all familiar with the revenue funnel method.

Marketing drums up all these amazing leads, which the sales team takes and converts into customers, which the customer success & support teams nurture through their lifecycle.

But what if revenue isn’t a funnel, but a flywheel?

What if marketing and sales and customer support empower one another? What if they’re not enemies?

How would you ensure that that flywheel stayed spinning?

Sunny Manivannan says it’s all about alignment, and he and his team at Guru are doing 3 things to ensure that alignment

“Historically, marketing has been measured by pipelines and parties.” Sunny Manivannan

Show Notes:

Sunny on  Twitter

Guru Website

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Topics: Streamlined Podcast

About the Author:

Partner at Stream Creative.

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