<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1482386938726745&amp;ev=PageView&amp;noscript=1">

Revenue is a Flywheel, not a Funnel with Sunny Manivannan

Author: Steve James

1_Sunny_Manivannan_-_Streamlined_A

We’re all familiar with the revenue funnel method.

Marketing drums up all these amazing leads, which the sales team takes and converts into customers, which the customer success & support teams nurture through their lifecycle.

But what if revenue isn’t a funnel, but a flywheel?

What if marketing and sales and customer support empower one another? What if they’re not enemies?

How would you ensure that that flywheel stayed spinning?

Sunny Manivannan says it’s all about alignment, and he and his team at Guru are doing 3 things to ensure that alignment

“Historically, marketing has been measured by pipelines and parties.” Sunny Manivannan


Show Notes:

Sunny on  Twitter

Guru Website


To help out the show:

Leave an honest review and subscribe on iTunes. Your ratings and reviews really help and we read each one.

Apple Podcasts (iTunes)

Stitcher

Spotify

Google Play

SoundCloud

Topics: Streamlined Podcast


About the Author:

Partner at Stream Creative.

View All Posts By This Author