The 2 Biggest Mistakes People Make When Pivoting to Video

Author: Steve James


Video is everywhere. 

There’s a reason apps like Instagram and TikTok are lighting up the digital world right now. 

Because people love video.

It’s personal, it’s customizable, it’s quick, and it’s impactful. 

But if you’re not careful, you can get video all wrong. You can overthink it, over-analyze it, and overdo it. 

Which is why having Tony Gnau on the Streamlined podcast recently was such an incredible moment. 

As someone who makes his career helping people tell stories, and tell them with video, Tony had a lot to say about

  • Mistakes people make when moving to video
  • What makes a great video
  • Why you should treat video differently than the rest of your content.

“The video that you’re producing isn’t about you or your company. It’s about your audience. What are they interested in? What do they care about?” Tony Gnau

Show Notes: 

Tony Gnau LinkedIn

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions, a Milwaukee video production company.

To help out the show:

Leave an honest review and subscribe on iTunes. Your ratings and reviews really help and we read each one.

Apple Podcasts (iTunes)



Google Play


Topics: Streamlined Podcast

About the Author:

Partner at Stream Creative.

View All Posts By This Author