When putting together a social media strategy, focus on the small things to help drive big success. Companies often struggle with the notion of where to begin - especially those companies that sell a large number of products or services. By starting too big, you could be setting yourself up for failure - OR preventing yourself from starting at all.
As a follow up to yesterday's article on the power of twitter to increase brand awareness, I would like to share another recent example that illustrates how Twitter can help increase website traffic by leveraging social networks.
For those LOST fans out there, you probably noticed the amount of TV ads that ran during the Season Finale. Admittedly, I was getting frustrated with the constant interruptions but I really enjoyed the ads that Target ran. (You can preview the TV Spots below.)
Have you heard of inbound marketing? If not, we wanted to take this opportunity to give you a basic overview of how inbound marketing can be used to drive more traffic to your website, increase sales leads and convert more of your leads to customers using social media tools and networking sites such as Facebook, Twitter, LinkedIn, YouTube, Blogs, etc.
If one of your friends asked you to send them your latest credit card statement for the purposes of posting it online for all of your friends and family to see, would you do it?
If you’re on twitter and you’ve seen a tweet like this: (@Walgreens) http://4sq.com/87bMtr, you know what it is. It’s someone checking in at their current location through foursquare. It’s becoming more common and doesn’t seem to be slowing down anytime soon as users and businesses are taking full advantage of this new media.
One of the things that draws us to social media is the concept of transparency. We feel that social media has held companies more accountable and makes them more customer-focused. A few years ago, a company could run a marketing campaign, claiming to be the best at this or that. They could also claim to be solely focused on their customers needs – even if they weren’t – and it was difficult for customers to prove them wrong (at least at a global level).
