Are you looking to freshen up your marketing podcast list to find more thought leaders who can help grow your business? If so, you’ll definitely want to check out “103 Genuine Marketing Thought Leaders To Follow” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips on discovering new Facebook groups, how to write attention-grabbing search ad copy, everything you need to know about beacons, and social media SEO strategy. Take a look at my favorite posts from this past week:

If your business is not in a highly regulated industry like healthcare, insurance, or financial services, you probably haven’t given a lot of thought to marketing campaign compliance issues. Maybe you’re in manufacturing or the tourism industry, not a hospital or bank – and your focus is on implementing the necessary campaign elements to ensure a positive experience for your customer.

Are you producing content but struggling to improve your search rankings, readership and web visits? If so, you are not alone and there are a few tips and tools that you can begin incorporating right away to boost your content marketing strategy. This week’s flashback posts include tips on optimizing content for great SEO, producing live videos to connect with prospects and customers, podcasts that can help you grow professionally and grow your business and important considerations to help you generate more blog readers. Take a look at my favorite posts from this past week:

In recent years, strategy and our ability to analyze and customize prospect and customer data has changed. Marketing tools in particular have become incredibly sophisticated such as CRM resources, marketing automation, content management, social scheduling & monitoring, surveying, email distribution and much more.

Insurance agents have a lot of options for getting new leads, from cold-calling to trade events, and paying for traditional advertising. The disadvantage of those methods (aside from time and cost) is that you are reaching a broad group, not necessarily people who are looking for what you offer. This is why the information you can obtain from your website is so valuable - these are visitors who are searching for information about the exact products and services that you offer.

The past two decades have brought a definite transition in the way businesses and individuals share their story and position themselves as industry experts. The emergence of content production as an inbound marketing tactic has kept marketers incredibly busy over the last few years – so much that a lot of the content produced was done just for the sake of sticking to a consistent distribution schedule. Readers are now becoming more adept at cutting through the clutter and identifying a post that is just regurgitated information about the latest trending topic. What readers are looking for now are the pieces of content that set a brand apart – something that shakes up the industry or marries the brand with consumers needs through inspiring and in-depth storytelling.

As technology changes, so does the buyer journey for the customers of many businesses and organizations. Marketers who are not relying on data to make important modifications to strategy, design and other elements focused on connecting with prospects and existing customers, may soon be left in the dust. In this Q&A interview with Kyle Lacy, Vice President of Marketing for OpenView Venture Partners and Experience Inbound 2016 keynote speaker, you’ll learn why creating moments is more important than marketing and why it’s becoming critical to rely on data to drive revenue. As a new dad, Kyle also shares some pretty great productivity tips for juggling the demands of both work and life.

Have you done the necessary research to create an in-depth buyer journey map? If not, you could be missing out on critical data that would improve the success of your marketing strategy and campaigns. This week’s flashback posts include some great examples of buyer journey models, rules to help you crush the competition, the LinkedIn mistake almost all of us are making and much more. Take a look at my favorite posts from this past week: 

This post was written by Jamie Cartwright and originally appeared on Weidert Group's blog on 5/4/16.

Experience Inbound 2016 is jam-packed with nationally-renowned brands and presenters. Jonah Silberg represents Wistia, the leader in helping companies deploy video for inbound marketing. Wistia is a software platform that enables you to create video that turns visitors into leads. In preparation for Experience Inbound, we asked Jonah to answer a few questions about Wistia, his work, and why he's looking forward to Experience Inbound 2016.