As technology changes, so does the buyer journey for the customers of many businesses and organizations. Marketers who are not relying on data to make important modifications to strategy, design and other elements focused on connecting with prospects and existing customers, may soon be left in the dust. In this Q&A interview with Kyle Lacy, Vice President of Marketing for OpenView Venture Partners and Experience Inbound 2016 keynote speaker, you’ll learn why creating moments is more important than marketing and why it’s becoming critical to rely on data to drive revenue. As a new dad, Kyle also shares some pretty great productivity tips for juggling the demands of both work and life.

Have you done the necessary research to create an in-depth buyer journey map? If not, you could be missing out on critical data that would improve the success of your marketing strategy and campaigns. This week’s flashback posts include some great examples of buyer journey models, rules to help you crush the competition, the LinkedIn mistake almost all of us are making and much more. Take a look at my favorite posts from this past week: 

This post was written by Jamie Cartwright and originally appeared on Weidert Group's blog on 5/4/16.

Experience Inbound 2016 is jam-packed with nationally-renowned brands and presenters. Jonah Silberg represents Wistia, the leader in helping companies deploy video for inbound marketing. Wistia is a software platform that enables you to create video that turns visitors into leads. In preparation for Experience Inbound, we asked Jonah to answer a few questions about Wistia, his work, and why he's looking forward to Experience Inbound 2016.

Marketing in what we like to call “unsexy” industries can be a challenge. This week’s flashback posts include ways to think outside the box and achieve marketing success in challenging industries, as well as LinkedIn settings updates, setting Google calendar goals, new sharing options on Facebook and more. Here are my favorite posts from this past week:

Here in the Stream office, we’re tipping our cheeseheads proudly at being named Wisconsin’s most “superlative, optimal, unrivaled and preeminent” inbound marketing agency by Revenue River Marketing. Who’s Revenue River? What looks to be an awesome digital marketing agency located in Castle Rock, Colorado, who took on a challenging project called “50 States of Inbound” to find premier inbound marketing agencies throughout the United States. What wasn’t challenging about this task? The fact that they could find a prominent inbound marketing agency in EVERY state.

Do you struggle with finding professional freelancers? This week’s flashback posts include LinkedIn’s new service to help identify reliable freelance help as well as tips for managing your fear of public speaking. You’ll also learn about a great tool to help manage Facebook groups, guidelines for creating websites focused on user experience and the best apps for work. Here are my favorite posts from this past week:

If you are a marketer that has ever worked for a business with multiple locations or divisions of a company, you know how difficult it can be to effectively implement a strong social media strategy that focuses on customer behavior and needs. Many marketing professionals have the expertise to implement a strong social media plan in regard to practices, trends, and tactics, yet most do not have the same level of day-to-day customer interaction as other employees within the organization.

How have social channels helped with your content marketing strategy? This week’s flashback posts touch on ways you may not be currently leveraging content-sharing opportunities on social. You’ll also learn about an easy tool to create beautiful eBooks as well as some updates Google has made that effects local search marketers. Check out my favorite posts from this past week:

There are so many opportunities for marketers to build their brand and business using social media platforms. In regard to those that offer live streaming, there has been has been a lot of discussion about the growth of these channels. This week’s posts dive deeper on Facebook’s new live streaming feature and how to do Snapchat right, in addition to some great posts on tools to up your Instagram marketing game, documenting content marketing workflows, and conversion rate optimization. Here are five interesting posts that stood out to me this past week:

Companies and organizations are often held back by their fear that they are going to do content marketing wrong. Rather than taking the necessary steps to identify their buyer-persona’s needs and formulate a content marketing plan, marketers may find themselves like a deer in headlights when contemplating the best strategy for their business. But can you really do content marketing wrong? Some content is better than no content, right? The answer to this depends on your approach. The key is to tell a good story first, and sell a great product or service second. To help overcome your fear and get your content marketing efforts on the best track, avoid these most common misperceptions.