If you’re like me, your inbox is flooded with post notifications and enewsletters filled with good articles that you’ve highlighted to read later. Most weeks, I try to at least scan the articles that are of greatest interest to me and I pass the best ones along to our team. These articles include everything from inbound strategies, digital marketing, social advertising, content production and promotion, web design, public relations, events and much more. I thought some of my favorites would be of interest to our clients and followers, so I’ve created The Weekly Roundup – a recap of the best posts I’ve come across. I’ll try to be consistent with posting, so be sure to check back every Friday to view my faves from the week.
We meet with marketing professionals frequently and many are solely responsible for creating content for email, social media, blog and inbound marketing strategies. When we ask who and what departments these individuals work with to help generate ideas and stories for their channels, we oftentimes hear that the task never moves outside the marketing department or if it’s a one-person role, the marketing manager’s personal day-to-day responsibilities. Our question is always the same: If you don’t step outside your silo, how can you avoid quality and consistency issues, burnout or most importantly, tell the full story?
