One of the most overused and misapplied phrases in internet marketing history was stated in a 1996 speech given by Bill Gates. That phrase? “Content is King.” Using content in your website makes sense. It's been proven that the search engines love certain kinds of content creation, however, what many website owners don't realize is that the search engines will also penalize sites if they use the wrong kind of content.
The following is a guest post from Frank Belzer, a sales development expert and Senior Sales Strategist and VP of Corporate Training at Kurlan and Associates. Frank is a regular contributor to the sales and sales management training curriculum at Kurlan and Associates and is the host of the weekly Internet Radio Show, Sales Talk Live.
That’s a pretty thought provoking statistic, shared with us by Pandora at the Digital Marketing Summit, hosted by Boelter + Lincoln in Milwaukee. At the summit, various speakers discussed how marketing and advertising has changed and evolved due to the rapidly growing world of technology.
Networking is an effective way to meet new people in your industry and collaborate with them. This is a goal of the new HubSpot Milwaukee User Group – to teach, discuss, and brainstorm Inbound Marketing strategies, campaigns, and tools.
Robbert van den Heuvel is owner of the first Dutch Certified HubSpot Partner: Heuvel Marketing.
People used to refer to the Internet as "The Wild Wild West." It was a time you could try anything, break all the rules, with a no-holds barred attitude. But just as the West was tamed, eventually the Internet "settled down," rules were put in place, resulting in more structure and less "black hat." (Yes, some people still call traffic driving methods "white hat" (legitimate) or "black hat" (can get you banned by the search engines).
Often businesses who are trying to expand their internet presence are unsure how to market themselves. It really doesn't matter if the business is brick and mortar or online only, it can be frustrating to determine which direction to go. You wouldn't just jump in your car and drive without an idea where you're going, the same thing applies to marketing your business online. This is why it's critical to implement a game plan for your website.
In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (MindFire). See a breakdown by industry.
Failure to respond via social channels can lead up to a 15% increase in churn rate for existing customers (Gartner_inc). From a business perspective, 15% is a big number for a churn rate. No business wants to lose customers because of failing to interact with them via social media.
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Does your business use HubSpot for inbound marketing? Have you ever wondered how it could be made easier and more powerful to use?
