The following is a guest post from Greg Elwell, principal of B2B Inbound. Greg works with Stream Creative on a number of client engagements involving content, SEO, buyer personas and lead nurturing.

I applaud companies and inbound marketers for taking a chance and testing new technologies such as QR codes (abbreviated from Quick Response Codes). After all, an important part of inbound marketing is testing and measuring. But the excitement of new technology can sometimes cause marketers to use tactics that leave me asking the question, "I wonder what they were thinking?" 

For the third year in a row, part of the Stream Creative team will be flying to Boston to attend Inbound12, a conference hosted by HubSpot. As a HubSpot Silver level agency partner, this event is something we look forward to each year. This year over 2000 inbound marketers from around the world will be attending the conference to learn more about inbound marketing from HubSpot.

LinkedIn is more than an online resume platform. Many different benefits can come from taking full advantage of the various opportunities with LinkedIn. Groups are used in LinkedIn as way for individuals and professionals from similar industries to share interesting topics and create discussions.

All over the Internet you read that ‘content is king’ and creating new content on a regular basis is critical with inbound marketing. Creating content is something everyone should practice, whether you’re an SEO consultant, a link-building specialist, or all around inbound marketer.

When creating a website or landing page, there should be one main goal in mind: to have your visitors do something. Whether it is to buy a service or product, subscribe to your blog, or download a free eBook, you should have a clear, measurable action defined.  Overall, your objective should answer the question, “What do I want my visitors to do?”

HubSpot and Hootsuite teamed up once again in attempt to break the record for the world’s largest webinar. The goal of 11,000 live participants was set in order to break the record. Webinar attendees were strongly encouraged to tweet about the webinar using the hashtag #InboundSci and provide a link to the webinar.

Inbound marketing is a big process, made up of many different parts. Keeping all those different parts of the process organized so they can be understood can be a challenge on its own.

Social media for nonprofits is a great way to share your story and spread information across a wide range of businesses, organizations, and industries. Social media helps build relationships, create and organize small groups, and even improve programs and services. (4 Ways Social Media is Changing the Non-Profit World, Beth Kanter)

Using the right keywords in your content is one of the best plans of action you can have to help get found and rank in search engines. Being able to search for the right keywords for your target audience is an important part of the keyword strategy. There are different steps to take when starting your keyword research strategy.