When creating a website or landing page, there should be one main goal in mind: to have your visitors do something. Whether it is to buy a service or product, subscribe to your blog, or download a free eBook, you should have a clear, measurable action defined.  Overall, your objective should answer the question, “What do I want my visitors to do?”

HubSpot and Hootsuite teamed up once again in attempt to break the record for the world’s largest webinar. The goal of 11,000 live participants was set in order to break the record. Webinar attendees were strongly encouraged to tweet about the webinar using the hashtag #InboundSci and provide a link to the webinar.

Inbound marketing is a big process, made up of many different parts. Keeping all those different parts of the process organized so they can be understood can be a challenge on its own.

Social media for nonprofits is a great way to share your story and spread information across a wide range of businesses, organizations, and industries. Social media helps build relationships, create and organize small groups, and even improve programs and services. (4 Ways Social Media is Changing the Non-Profit World, Beth Kanter)

Using the right keywords in your content is one of the best plans of action you can have to help get found and rank in search engines. Being able to search for the right keywords for your target audience is an important part of the keyword strategy. There are different steps to take when starting your keyword research strategy.

LinkedIn has taken sharing and networking on company profiles to the next level, making company pages more useful and effective, while increasing the chances of company follower growth. The developers at LinkedIn understand a businesses’ need for engagement and customer growth, which is why LinkedIn announced that marketers are now able to send Targeted Status Updates to their followers. 

Link building should be a regular and important component of your inbound marketing strategy.

Content marketing seems to be the buzzword these days. It's certainly an easy term to throw around. Exactly what tactics and techniques does content marketing encompass? And why should your company invest in creating content?

Looking for a great way to engage leads, prospects, and keeps customers “in the know” about your company/product? Email marketing is your answer.

Email marketing allows you to target a specific market audience; it draws people, and enforces a call-to-action. Here are a few tips to help you make the most of your email marketing campaign.

• With any email, it is important to make sure that you state who you are and why the customer is being contacted. By reestablishing the relationship with your reader, you are more likely to have a high click-through rate on the call-to–action you have included in your email.
• An easy email marketing technique is to send an email if your customer has abandoned a shopping cart on your website. With this email, you will want to remind the customer that they have left some unfinished business and call them back to your website. While doing that, you will want to remind them of the value of your service or product.
• You can send an email that will help you to later personalize future emails to your customers. Think of a shoe website asking a few questions about what a customer likes or have them take a "test”, by doing this you are capturing a lead, as well as getting information that will allow you to send more personalized emails in the futures. With this approach, your “test” should be short, provide clear instructions, and only have one call-to-action. The easy and more upfront the email is, the more likely your customer will be to fill out the information
• Email marketing should be all about keeping your customers informed, to do this send out emails that let your customers know about any special promotions or upcoming events. You can combine this idea with the idea above to really show the customer your care about them and which promotions/events are going to suit their needs best.

With these few tips you are ready to create an email marketing plan that will keep you in the inboxes of many current and potential customers.

Showing quality results and success is the best way to report to your clients that your inbound marketing strategy is working.  When creating the marketing and analytic reports, it is important to include the right information.