There’s a new goal in town for websites: Focus on the end user. Is this the goal of your website too, or are you focusing solely on search engine optimization? Don’t get me wrong, SEO is extremely important, but your visitors are even more important.
So, you’re using our 5-Part Recipe for a Fully Optimized Website and ways to become successful in SEO. After following those steps, hopefully you’re starting to see some changes and increases in your traffic and leads. That’s great! But the work doesn’t end there. Incorporating Google Webmaster Tools into your website development process is vital for continued growth and success.
Is your website user friendly? Are you creating killer content that engages your users or are you writing for search engines? Creating a website that meets and exceeds the needs of your users, search engines, and your brand is a challenge. But fear not – where there’s a will, there’s a way! Building an optimized website that everyone will like is possible.
92% of online users first use search engines to look for products and services. (HubSpot) The question is: Where do you rank in those results? Are you happy with your ranking or do you want to increase it? Either way, following the best practices of SEO (search engine optimization) and understanding how search results are formed is a must in inbound marketing.
Many businesses struggle with the question of whether or not to have a mobile site and/or a mobile app. Today I attended the AMA- Milwaukee's Social Media SIG: Mobile Industry's Impact on Social Media held at Aurora Healthcare.
One of the most overused and misapplied phrases in internet marketing history was stated in a 1996 speech given by Bill Gates. That phrase? “Content is King.” Using content in your website makes sense. It's been proven that the search engines love certain kinds of content creation, however, what many website owners don't realize is that the search engines will also penalize sites if they use the wrong kind of content.
The following is a guest post from Frank Belzer, a sales development expert and Senior Sales Strategist and VP of Corporate Training at Kurlan and Associates. Frank is a regular contributor to the sales and sales management training curriculum at Kurlan and Associates and is the host of the weekly Internet Radio Show, Sales Talk Live.
That’s a pretty thought provoking statistic, shared with us by Pandora at the Digital Marketing Summit, hosted by Boelter + Lincoln in Milwaukee. At the summit, various speakers discussed how marketing and advertising has changed and evolved due to the rapidly growing world of technology.
Networking is an effective way to meet new people in your industry and collaborate with them. This is a goal of the new HubSpot Milwaukee User Group – to teach, discuss, and brainstorm Inbound Marketing strategies, campaigns, and tools.
Robbert van den Heuvel is owner of the first Dutch Certified HubSpot Partner: Heuvel Marketing.
