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Best Practices for Perfecting the Conversion Process

Posted by Monica Madsen on Jun 13, 2013 8:42:00 AM

Is your website attracting visitors but not converting them into leads? Not sure where you’re going wrong? You may need to update your conversion process. And your website may need to be made more actionable to help guide your visitors through the buying cycle.

Best Practices for Perfecting the Conversion Process
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Topics: Conversion Process, Landing Pages, Calls-to-Action

A Method for Developing Calls-to-Action and Landing Pages

Posted by Monica Madsen on Jan 25, 2013 10:47:00 AM

One of the goals of marketing is to generate qualified leads to increase sales. Small business owners are always thinking about prospects and ways to capture those that come to their website. Information is continually being shared with visitors so they feel the need to fill out a form, and provide their contact information to begin the buying process and become a customer. One of the best ways to share content and obtain visitor information is by using calls-to-action (CTAs) and landing pages.

Optimized Landing Pages and Calls-to-Action
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Topics: Website, Landing Pages, Calls-to-Action

Create Dynamic Content For Your Customers with HubSpot 3

Posted by Monica Madsen on Aug 29, 2012 2:46:00 PM

In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (MindFire).  See a breakdown by industry.

Smart CTA with HubSpot 3
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Topics: Lead Generation, HubSpot 3, Calls-to-Action

How To Create Simple Yet Effective Calls-to-Action

Posted by Monica Madsen on Jul 16, 2012 7:13:00 AM

When creating a website or landing page, there should be one main goal in mind: to have your visitors do something. Whether it is to buy a service or product, subscribe to your blog, or download a free eBook, you should have a clear, measurable action defined.  Overall, your objective should answer the question, “What do I want my visitors to do?”

landing page CTA
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Topics: Inbound Marketing, Websites, Calls-to-Action

 

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