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Best Practices for Perfecting the Conversion Process

Is your website attracting visitors but not converting them into leads? Not sure where you’re going wrong? You may need to update your conversion process. And your website may need to be made more actionable to help guide your visitors through the buying cycle.

Best Practices for Perfecting the Conversion Process
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Author: Monica Madsen

A Method for Developing Calls-to-Action and Landing Pages

One of the goals of marketing is to generate qualified leads to increase sales. Small business owners are always thinking about prospects and ways to capture those that come to their website. Information is continually being shared with visitors so they feel the need to fill out a form, and provide their contact information to begin the buying process and become a customer. One of the best ways to share content and obtain visitor information is by using calls-to-action (CTAs) and landing pages.

Optimized Landing Pages and Calls-to-Action
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Author: Monica Madsen

Create Dynamic Content For Your Customers with HubSpot 3

In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (MindFire).  See a breakdown by industry.

Smart CTA with HubSpot 3
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Author: Monica Madsen

How To Create Simple Yet Effective Calls-to-Action

When creating a website or landing page, there should be one main goal in mind: to have your visitors do something. Whether it is to buy a service or product, subscribe to your blog, or download a free eBook, you should have a clear, measurable action defined.  Overall, your objective should answer the question, “What do I want my visitors to do?”

landing page CTA
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Author: Monica Madsen