Experience Inbound 2015 Sales and Marketing Conference Recap

Last week we collaborated with Weidert Group of Appleton, WI to host an amazing 2-day conference called Experience Inbound. The event was held at two of the states most iconic sports venues including Wednesday at Miller Park in Milwaukee and Thursday at Lambeau Field in Green Bay. Over the course of the two days, 240 attendees came together to meet, share expertise and throw down some serious sales and inbound marketing knowledge. We can’t thank these dynamic speakers enough for their time and participation in our event.

Additionally, we’d like to extend a big thank you to our event sponsors:

Take a look at what our attendees and speakers had to say about the event throughout the day!

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Author: Steve James

Hit A Social Engagement Home Run With Tips From Caitlin Moyer of The Milwaukee Brewers

Personalization and engagement does not come naturally for every business or brand in regard to communication across various social channels. Developing meaningful and relevant conversations with customers, followers and fans drives deeper interaction and long-term loyalty. In addition to truly listening to your network, it takes a dedicated team, time and commitment to establish a high level of personalization across social channels.

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Author: Steve James

Humanizing Your Business with Video Content: Q&A with Elise Ramsay of Wistia

More and more businesses are discovering the value of using visual content and video as an inbound marketing tool to help generate leads and create loyalty. It is now apparent that marketers do not need to be turned off by the common misconception that video should be produced in a costly way. The reality is, video has an important place in your marketing workflows and it can be quite easy to do – not to mention fun. By far, it is one of the easiest tools you can use to build an emotional connection with your website visitors, prospects and customers.

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Author: Steve James

Biggest Challenges Marketers Face With Online Content Building: Q&A With Chad Pollitt of Relevance.com

Most marketers understand the link between content marketing and branding, and the power it holds in regard to staying competitive and boosting your product or service. With the right mix of content marketing strategies, businesses will experience more traffic, engagement, lead generation and sales. Nobody understands this more than Chad Pollitt, VP of Audience and Co-founder of Relevance.com, an online publication dedicated to helping marketing and communications executives solve their online content visibility challenges.

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Author: Steve James

Experience Inbound Marketing & Sales Conference Roars In To Milwaukee’s Harley-Davidson® Museum

Overlooking a couple beautiful hogs and a steamy Menomonee River, more than 150 attendees joined Stream Creative for the inaugural Experience Inbound conference on Thursday, January 9.  With six dynamic speakers and a room full the brightest marketing & sales minds – we all had a lot to say about the event. Using Storify to help gather the best chatter from the day, we are able to share the event experience and comments that were posted throughout the day. Read them here...  

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Author: Steve James

6 Actionable Take-Aways from Experience Inbound 2014 in Milwaukee

Each year, our Stream Creative team heads to Boston for the annual Inbound conference hosted by HubSpot. The best part about attending the conference is the opportunity we have to meet and network with some of the most creative and talented individuals from around the world. This past November, we came away from the event inspired to bring a similar experience to the sales and marketing professionals of Southeastern Wisconsin. That was when Experience Inbound was born and to be honest, we weren’t sure if anyone would come. Thanks to our event speakers, sponsors and supporters, we were thrilled to have more than 150 attendees join us for the inaugural event. Here are a few of our favorite actionable takeaways our event speakers shared to help boost your inbound efforts in the year ahead.

1. “Traditional marketing is like renting space on someone else’s assets”

Brian Halligan, Co-Founder & CEO of HubSpot

Brian kicked off the morning with a dynamic talk about the future of inbound marketing and sales. He began his discussion by mentioning the brisk walk to the Harley-Davidson® Museum from the Iron Horse Hotel – which in his compliments to the city of Milwaukee he mentioned was the “nicest place he has ever stayed.” He focused on many key inbound facts and areas of consideration including how to build your marketing assets.

Quick Tip: Marketing assets are thought of very differently today than they were 20 years ago, partly because of the way we now live and work. Instead of interrupting your way to get the attention of prospective buyers or clients through “renting space” on someone else’s assets (traditional advertising), how do you pull them in? That can be achieved through increasing webpages, links, keywords, followers, remarkable content, etc. Brian told us to think about building these assets as if you were building a moat around your business.

Watch a video of Brian Halligan’s Experience Inbound keynote presentation, view his slides and read his interview with Jeff Sherman of OnMilwaukee.com.

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Author: Steve James