Data-Driven Marketing, Automation & Engagement: Video Q&A with Mike Grahl of the Milwaukee Bucks

Few business professionals work for the same organization where they began as an intern. Chief Digital Officer for the Milwaukee Bucks, Mike Grahl, looks forward to entering his 20th season with the team that helped him kick-off his professional career in the sales and marketing department. “I was very fortunate to have the opportunity to start my career with an organization that has allowed me to grow, take initiative and learn everyday – which I am continuing to do today.” Mike now oversees all digital marketing efforts for the organization which include team websites, mobile, social media, email & database marketing and much more.

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Author: Brian Brinkman

Pro Tips and "A-HA!” Moments From an SEO Expert: Q&A with SEMrush's Paul Klebanov

Paul Klebanov of SEMrush acquired more entrepreneurial experience and success before 30 years old than most people attain in a lifetime. As an ambitious youth, Paul got a job right out of high school as a web admin, which later progressed into a web developer position where he learned converting interest to sales is the ultimate gateway. He continued to learn everything about marketing he possibly could including inbound marketing, SEO, sales psychology, paid traffic, content marketing, social media and more. Paul’s experience and knowledge obtained as a web developer gave him the confidence to put his true entrepreneur heart forward and soon become one of the youngest people to build a leading American e-commerce retail business.

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Author: Steve James

Q&A: Sam Mallikarjunan of HubSpot Talks Breaking Stereotypes, Building Prospects' Trust & Cheeseheads

This post was originally published on the Weidert Group Marketing & Sales Blog.

HubSpot is arguably the global leader in inbound marketing. Their all-in-one software platform helps companies create a web presence, convert online traffic into leads that can be tracked and nurtured, execute email campaigns and analyze business metrics. Starting with only three clients in 2006, it now serves more than 23,000 customers in 90 countries worldwide.

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Author: Tammy Borden

What Makes or Breaks Digital Content: Q&A Video with Andy Crestodina of Orbit Media Studios

Andy Crestodina established one of Chicago's premier web design and development agencies fifteen years ago, Orbit Media Studios, but admits that there is some brand confusion around the company’s services provided and practices preached. As the author of “Content Chemistry” and founder of Content Jam in Chicago, so much of Andy’s expertise revolves around educating marketers about content marketing.

He says that his team takes the approach of “building cars AND teaching drivers ed.” While his company focuses on web design, they understand the importance of providing education to marketers that goes deeper into SEO, analytic conversion, content strategy and much more.

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Author: Jeff Coon

The Land of Moz — Q&A with Britney Muller, SEO & Content Architect

This post was originally shared by Weidert Group on April 26, 2017.

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Author: Tammy Borden

Outshine the Competition with an Inbound Approach: Q&A with Jen Spencer of Allbound

This post was originally shared by Weidert Group on April 19, 2017.

Among the speakers at Experience Inbound 2017 is Jen Spencer, VP of Sales & Marketing for Phoenix-based Allbound. She joined the startup in 2015 and helped bring the company to its first $1 million in revenue in less than a year using her innovative inbound marketing program. She will share how she did it during her presentation at the event. 

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Author: Lucie Hennetier

Top 10 Reasons to Experience Inbound

It’s that time of the year again! Better than Christmas and your birthday mixed together, Experience Inbound is back and better than ever. This unique sales and marketing conference is going to give you the know-how to attract and close more opportunities using inbound marketing. And do you know what the best part is? The best part is that there are 10 best parts!   

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Author: Stephanie Santoro

Top Takeaways from Experience Inbound Wisconsin - a Digital Marketing & Sales Conference

Three years ago, our team hosted the inaugural Experience Inbound event for approximately 100 people in Milwaukee. The goal of coordinating the event was to bring together some of the best minds and educate attendees about inbound marketing and sales strategies that we hoped would make an immediate impact on their business. The event was so well received that in 2015, we jumped at the opportunity to expand our reach and partner with Weidert Group to offer the event in both Milwaukee and Green Bay. This year, we were thrilled to welcome approximately 400 attendees to Miller Park and Lambeau Field for two days filled with strategy – focused speakers and breakout sessions. If you weren’t able to attend last week’s event, here are the top takeaways from Experience Inbound 2016. 
 
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Author: Andrea Meyers

Moments over Marketing: Q&A with Kyle Lacy, Technology & Digital Marketing Expert

As technology changes, so does the buyer journey for the customers of many businesses and organizations. Marketers who are not relying on data to make important modifications to strategy, design and other elements focused on connecting with prospects and existing customers, may soon be left in the dust. In this Q&A interview with Kyle Lacy, Vice President of Marketing for OpenView Venture Partners and Experience Inbound 2016 keynote speaker, you’ll learn why creating moments is more important than marketing and why it’s becoming critical to rely on data to drive revenue. As a new dad, Kyle also shares some pretty great productivity tips for juggling the demands of both work and life.

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Author: Andrea Meyers

Weekly Flashback: The Ultimate LinkedIn Cheat Sheet and Top 3 Google Search Ranking Factors

I’m excited to share this week’s list of posts because a couple hit close to home. The first listed on Facebook ad strategy is a great audio post by my consultant, Rick Mulready, who provides great insight about the many recent changes marketers need to know. Other posts touch on a new way to view the sales funnel, an awesome LinkedIn cheat sheet and Google’s top 3 search ranking factors. Lastly, I want to share our agency’s list of top Midwest conferences for 2016 – including our own, Experience Inbound taking place this May.

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Author: Steve James