Paul Klebanov of SEMrush acquired more entrepreneurial experience and success before 30 years old than most people attain in a lifetime. As an ambitious youth, Paul got a job right out of high school as a web admin, which later progressed into a web developer position where he learned converting interest to sales is the ultimate gateway. He continued to learn everything about marketing he possibly could including inbound marketing, SEO, sales psychology, paid traffic, content marketing, social media and more. Paul’s experience and knowledge obtained as a web developer gave him the confidence to put his true entrepreneur heart forward and soon become one of the youngest people to build a leading American e-commerce retail business.

This post was originally published on the Weidert Group Marketing & Sales Blog.

HubSpot is arguably the global leader in inbound marketing. Their all-in-one software platform helps companies create a web presence, convert online traffic into leads that can be tracked and nurtured, execute email campaigns and analyze business metrics. Starting with only three clients in 2006, it now serves more than 23,000 customers in 90 countries worldwide.

Andy Crestodina established one of Chicago's premier web design and development agencies fifteen years ago, Orbit Media Studios, but admits that there is some brand confusion around the company’s services provided and practices preached. As the author of “Content Chemistry” and founder of Content Jam in Chicago, so much of Andy’s expertise revolves around educating marketers about content marketing.

He says that his team takes the approach of “building cars AND teaching drivers ed.” While his company focuses on web design, they understand the importance of providing education to marketers that goes deeper into SEO, analytic conversion, content strategy and much more.

This post was originally shared by Weidert Group on April 26, 2017.

This post was originally shared by Weidert Group on April 19, 2017.

Among the speakers at Experience Inbound 2017 is Jen Spencer, VP of Sales & Marketing for Phoenix-based Allbound. She joined the startup in 2015 and helped bring the company to its first $1 million in revenue in less than a year using her innovative inbound marketing program. She will share how she did it during her presentation at the event. 

It’s that time of the year again! Better than Christmas and your birthday mixed together, Experience Inbound is back and better than ever. This unique sales and marketing conference is going to give you the know-how to attract and close more opportunities using inbound marketing. And do you know what the best part is? The best part is that there are 10 best parts!   

As technology changes, so does the buyer journey for the customers of many businesses and organizations. Marketers who are not relying on data to make important modifications to strategy, design and other elements focused on connecting with prospects and existing customers, may soon be left in the dust. In this Q&A interview with Kyle Lacy, Vice President of Marketing for OpenView Venture Partners and Experience Inbound 2016 keynote speaker, you’ll learn why creating moments is more important than marketing and why it’s becoming critical to rely on data to drive revenue. As a new dad, Kyle also shares some pretty great productivity tips for juggling the demands of both work and life.

I’m excited to share this week’s list of posts because a couple hit close to home. The first listed on Facebook ad strategy is a great audio post by my consultant, Rick Mulready, who provides great insight about the many recent changes marketers need to know. Other posts touch on a new way to view the sales funnel, an awesome LinkedIn cheat sheet and Google’s top 3 search ranking factors. Lastly, I want to share our agency’s list of top Midwest conferences for 2016 – including our own, Experience Inbound taking place this May.

Last week we collaborated with Weidert Group of Appleton, WI to host an amazing 2-day conference called Experience Inbound. The event was held at two of the states most iconic sports venues including Wednesday at Miller Park in Milwaukee and Thursday at Lambeau Field in Green Bay. Over the course of the two days, 240 attendees came together to meet, share expertise and throw down some serious sales and inbound marketing knowledge. We can’t thank these dynamic speakers enough for their time and participation in our event.

•  Mark Roberge, HubSpot CRO and author of The Sales Acceleration Formula
• Chad Pollitt, VP of Audience, Relevance.com, #5 on Top 100 Content Marketers
• Ryan Panzer, Google Adwords Strategist
• Elise Ramsay, Wistia Community Manager
• Caitlin Moyer, Director New Media, Milwaukee Brewers
• Jeff Coon, Partner, Stream Creative
• Greg Linnemanstons, President, Weidert Group
• Steve James, Partner, Stream Creative
• Frank Isca, Partner, Weidert Group

Additionally, we’d like to extend a big thank you to our event sponsors:

• Gordon Flesh Company
• SalesSmith
• OnMilwaukee.com
• Insight
• Big Shoes Network
• Wayne Breitbarth: Power Formula For LinkedIn Success

Take a look at what our attendees and speakers had to say about the event throughout the day!